Why Email Marketing is Still Effective for Brands
As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.
Sunday Series: Tech Products on the Rise, Money Saving Sites on the Decline
While many people are enjoying the summer outside at the beach or around the house working on their home improvement projects, there are many that think the best way to beat the heat is by staying inside and shopping. Although this may not be surprising to most, what may be surprising is what they are shopping for. The answer, tech.
Back-to-School Promotions Heating Up Early in the Summer
It may only be July and only a few weeks into summer vacation, but according to office supply companies, it’s back-to-school time already. Looking at the trends from the past years, the unique visitors (UVs) of the leading companies in the industry began their rise in July, peaking in the month of August. Taking this into account, it makes sense why office supply retailers begin their back-to-school sales promotions in July.
Sunday Series: Home Improvement Fast Movers
With warm weather comes beach and camping trips, outdoor grilling, sunbathing, and… home improvement projects. May is the month when hopeful DIYers and gardeners begin researching, planning, and getting excited for all of their summer projects. This is shown quite clearly with a 3.47% increase in unique visitors to the category and spikes upwards of 100% for a few of the fastest moving home improvement sites.
Fourth of July: Battle of the American BBQ Brands
Happy Fourth of July, marketers! Today we celebrate the birth of our country the American way: grilling, drinking and watching fireworks with friends. As most of the nation is closed for business today, which American brands are reaping the benefits? We looked at the online traffic data to the most popular charcoal, hot dog, and domestic beer brands leading up to the fourth.
Infographic: Mobile Is Both a Curse and a Cure for Showrooming
33% of people showroom globally and 21% of those shoppers use their phone while doing so. In their annual Mobile Life Study, fellow Kantar company, TNS, highlights the growing use of “showrooming”: examining a product in-store before buying online at a lower price. Consumers are getting more comfortable with mobile transactions, savvier with mobile shopping apps, and they’re doing more mobile shopping,
Sunday Series: Which Sports and Fitness Brands Speed Ahead?
With summer in full swing, we compiled ten fast movers in the sports and fitness retail category. The group of sites is doing very well: it had 39 million Unique Visitors (UVs) in May, up 11.8% year-over-year (YOY). What are Americans shopping for over the summer? Golf gear, pool and boat maintenance retailers were some of the fastest growing sites in May.
Will Viral Videos Save Kmart?
I don’t watch television often (Netflix and HBO Go are my best friends), which means I don’t see many commercials. Usually that’s a good thing, but recently I was disappointed I didn’t see the hilarious new Kmart ads sooner. The first spot, “Ship My Pants” went live on April 10th. The ad promotes Kmart’s free shipping service, an effort to drive shoppers to Kmart.com which offers more products than the stores.
Where Will the Dunder Mifflin Brand Live On Without “The Office”?
NBC’s The Office aired its final episode May 16th. Since the show’s debut in March of 2005, the series has won 75 different TV honors and the finale was the best performing episode in 16 months, earning a 2.9 rating among adults 18-49 with 5.4 million viewers tuning in. Hopefully, this on-air success will continue to benefit…
Sunday Series: Fashion Flop–No Spike for Spring Apparel
Spring fashion wasn’t on American’s minds any more or less in April than in March. Monthly traffic to apparel websites grew less than a quarter of a percent in April, with 70.8 million Unique Visitors (UVs). What sites did receive more attention as the weather got warmer? Below are ten apparel fast movers, each of which offers different products. Not surprisingly, Izi Dresses and Rent the Runway benefitted from both prom and wedding season.
Sunday Series: Growing Appetite for Food Sites and a Thirst for Jack Daniel’s
With Easter falling earlier than usual, we compiled the list of fastest growing food sites in March. The holiday staple, honeybakedham.com, earned the top spot while number 6 on the list, Jackdaniels.com, grew an impressive 330% in March, led by a huge increase in traffic coming from Youtube.