Retail & Consumer Products

Facebook Research | How We Shopped: Holiday 2013

Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!

Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers

With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.

Online Shoppers Favor PS4 by 3:2 — And They’re Going to Walmart.com to Buy it

Last month, Microsoft and Sony renewed their rivalry to maintain fixtures in consumers’ living rooms with the launch of their updated gaming consoles. Sony’s PlayStation 4, which held an advantage in online shopping interest ahead of the launches, continued to attract more online shoppers than the Xbox One across the leading online retailers in November.

Holiday Gift Card Demand 2012 – 2013

With every holiday season comes a handful of must-have items for kids (remember Tickle Me Elmo?) and adults alike. There is one item that continues to get hotter every year: the gift card. Holiday gift card sales are expected to reach $29.8B, up $1B from holiday 2012, according to the National Retail Federation. Often times the mental image associated with gift cards is the procrastinating shopper in a physical retail store on December 24th who resorts to plastic in fear of showing up to Christmas without a gift for a loved one.

20+ Black Friday & Cyber Monday Facts That You Need to Know

Shoppers are keen on researching for the best deals and rely on different sources to gather information. The majority of shoppers are visiting Black Friday and Cyber Monday deal sites such as Blackfriday.com and Cybermonday.com. They’re also browsing online store circulars, visiting retailer websites, checking out social media pages and talking to friends and family about promotions.

Adjusting Your Search Strategy to Increase Holiday Sales

As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.

Comparing Conversion Rates of Crowdfunding Pioneers

When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter – and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the industry, and had people seriously recondsidering the legitimacy of crowdfunding. Today, the top five projects combined have received over $32 million dollars in funding.

Pre-Launch Shopping Interest Suggests Sony’s PlayStation 4 May Have the Merriest Holiday

We are a month away from the official start of a war of industry titans that will unfold before our eyes. In the first battle, Microsoft and Sony are set to release in November updated versions of their ever popular gaming consoles with the introduction of the Xbox One and PlayStation 4. The current generation Xbox 360 was released 8 years ago, while the PlayStation 3 launched a year later, making the head-to-head comparison of their performance out of the gate difficult and littered with caveats.

Mobile Shopping Trends: Who, When and Where

Following up to the last post on mobile shopping which focused on the characteristics of mobile shoppers, we’ll now go into who consumers are shopping with, and when and where they are doing it. If you didn’t have a chance to read the last post, this data is based off of behavioral data from tens of thousand of mobile consumers which has been gathered by Millward Brown Digital, Kantar, and Lightspeed Research since October of 2012. This has allowed us to identify mobile shopping trends – with both the consumer and who the consumer interacts with.

4 Things You Need on Your Mobile Payment App

As a big fan of Starbucks, I’ve been using their mobile app for a while. After a few uses, I quickly realized that it is essentially a mobile payment app—combined with a loyalty program, debit note and store locator. In addition, they offer free songs for me to download every week and an additional way for me to keep track of my favorite drink.

Is Adopting a Mobile Payment Platform a Good Choice for Your Business?

Everything is going mobile. It seems like smartphones are taking over our lives and now they are replacing our wallets as well. Based on a recent survey by Compete, more than 40% of mobile shoppers have made a purchase on their mobile devices in the past three months.