Industry Expertise

AutomotiveSee More

Automotive

How many automotive prospects could you lose in a week?

After years of basing behavioral insights on the tiny window of direct referrals, the savviest industries are now realizing the importance of taking a much broader look at behaviors throughout the entire path-to-purchase. One of those industries is automotive.

Financial ServicesSee More

Auto Insurance

The Search for Auto Insurance Shoppers

For all of the brand- focused advertising intended to drive consumers to the respective websites, consumers often go instead to search engines and use generic rather than brand-specific keywords when shopping for insurance. It is therefore on the resulting search results pages that the battle often rages.

TravelSee More

Hotel Suppliers

Hotel Suppliers Dominant Online Despite OTA Growth

Millward Brown Digital analyzed the hotel path-to-purchase to highlight how OTAs are utilized in the consumer journey, and how they can grow their share of consumer.

Agency & Publisher SolutionsSee More

Agency

Compete PRO for Agencies: Part 1

Based on feedback directly from Compete PRO customers, we’ve identified three major needs in the Agency space that we’ve got some solutions for. Today, we’ll take a look at the first major need: How Can I Easily Find Growth Opportunities?

Retail & Consumer ProductsSee More

Smartphone

Bridging the Gap: Desktop Behaviors for Smartphone Insights?

We asked consumers in our industry-leading desktop panel about whether they own smartphones and to what extent they have installed applications (apps) tied to specific industries.

Technology & EntertainmentSee More

Amazon

Amazon Fire Sparks an Interest

Amazon introduced its latest tech device, the Fire Smartphone, potentially interrupting the device industry for the second time after entering the tablet market in 2011. The big question is: will it be successful, especially given a saturated smartphone market?