Industry Expertise

AutomotiveSee More


Sunday Series: Traffic Accelerates for Tesla

The Vehicles category saw a strong increase in traffic in October, and traffic for one site in particular nearly doubled m-o-m. That site was, website for automaker Tesla.

Financial ServicesSee More

Auto Insurance

The Search for Auto Insurance Shoppers

For all of the brand- focused advertising intended to drive consumers to the respective websites, consumers often go instead to search engines and use generic rather than brand-specific keywords when shopping for insurance. It is therefore on the resulting search results pages that the battle often rages.

TravelSee More

Hotel Suppliers

Hotel Suppliers Dominant Online Despite OTA Growth

Millward Brown Digital analyzed the hotel path-to-purchase to highlight how OTAs are utilized in the consumer journey, and how they can grow their share of consumer.

Agency & Publisher SolutionsSee More

Big Data

3 Ways You Can Use Big Data For Your Marketing

“Big data” is a buzzword in the digital marketing world. But while “big data” may be the term of choice, you may be better off looking at “smart data.” Take a look at three ways you can use specific portions of big data to improve your brand.

Retail & Consumer ProductsSee More

iPhone 6

New iPhone 6 Drives Traffic to Top Retailers

In September, Apple’s release of the iPhone 6/6+ led to an increase in traffic to the “Big Four” wireless carriers.

Technology & EntertainmentSee More


Amazon Fire Sparks an Interest

Amazon introduced its latest tech device, the Fire Smartphone, potentially interrupting the device industry for the second time after entering the tablet market in 2011. The big question is: will it be successful, especially given a saturated smartphone market?