Industry Expertise

AutomotiveSee More

Super Bowl Stock Photo

Touchdown for Super Bowl Auto Ads? [2014 Edition]

The 2014 Super Bowl has come and gone but hopefully for advertisers the commercials made a lasting impression. Certainly there’s enough ancillary coverage of the ads through the general media rating the ads as well as pre- and post-game exposure in social media. And of course, running ads in the Super Bowl is a notch on the gun for marketing executives and agencies.

Financial ServicesSee More

bitcoin

Bitcoin: The Future of Currency or Speculative Bubble?

In the past couple of months, Bitcoin has become a buzzword that’s popping up everywhere. It’s appeared in countless news articles, in social media, and even the US Senate is talking about it. So what exactly is Bitcoin, and why does it matter?

TravelSee More

Theme Park

Sunday Series: Theme Parks’ Not-So-Smooth Ride

This week’s mention for March fast movers is hopefully one that will have you thinking about summer vacation. Read up on why the Theme Park category made its way to the top — but also how a variety of reasons can impact online traffic.

Agency & Publisher SolutionsSee More

NBC and Sochi 2014

With the Games taking place 9-12 hours ahead of American time zones, sports fans were increasingly looking to video streaming and live updates to stay in the loop. NBC recognized the need and expanded Olympic coverage, providing multiple opportunities for fans to keep up with all the Sochi action (this meant apps, live streaming sites, television coverage, etc).

Retail & Consumer ProductsSee More

Holiday Shopping

Facebook Research | How We Shopped: Holiday 2013

Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!

Technology & EntertainmentSee More

CES 2014 Stock Photo

Get Your Tech On: Millward Brown Digital’s CES 2014 Highlights

In the digital world, we’ve learned to start off the new year with a bang — more specifically, with the annual Consumer Electronics Show! The tradeshow has been revealing the latest in all things tech for 40 years, and its Vegas location doesn’t quiet down the excitement any.

This year, we sat down with our Millward Brown Digital attendees to get a closer look at what’s new in the field, and what these innovations mean for digital marketing.