Automotive

BMW 5-Series Sales Collapse: Not the Usual Suspects

Image from: BMW Logo / Grcea.com 5-Series sales have been consistent for the past year, averaging between 4k and 5k units per month; in August, Wards reported 1,688 sales, down 70% month over month (m-o-m), 61% year over year (y-o-y), and the lowest monthly sales this decade. What’s the cause behind the BMW’s 5-Series significant sales drop?  Two factors lead to sales: a brand’s ability to generate shoppers, and its

Suzuki and Mitsubishi: US Sales at Risk

Image from: Speeding Car / Shutterstock The August 27th issue of Automotive News’ cover story read “Suzuki and Mitsubishi Left Behind?: With so little in the product pipeline for the next three years, Mitsubishi and Suzuki face a dismal US future.”  That’s a bold headline.  The article, found here, outlines sales drops, “anemic” model line ups, and few to no upcoming vehicle launches. What’s the cause behind the Suzuki and

Webinar: Which Brand Will be Crowned the “King of Luxury”?

Image from: Anton Balazh / Shutterstock In this webinar, we’ll examine insights into 2012 luxury automobile sales through the 2nd quarter. Insights will be based on analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop, and conversion. Sign up here to join us on August 9th, 2012 from 2-3pm Join us during this webinar we will answer the following questions: Which brands are

The Prominence of Prius

Image from: Prius Image / Shutterstock Toyota launched the Prius in the US in 2000, making it the second electric hybrid on the market following in the footsteps of the Honda Insight. While the Insight’s quirky initial design didn’t set the world on fire, Prius was able to quickly achieve success in a burgeoning segment of the market that eventually would see competition, both directly and indirectly, from nearly every

Free Report: Which Brand Will be Crowned the “King of Luxury”?

Image from: noktahhitam Who will be Crowned “King of Luxury”? Sales volumes to date reinforce that Mercedes-Benz and BMW will be in a tight race for the 2012 U.S. luxury-vehicle sales crown. Less clear is how Mercedes-Benz and BMW are driving sales, and how susceptible each brand is to losing sales to other rivals, such as Lexus. This white paper will provide an overview of the luxury car market for the

At what price can the pace be sustained? Insights into Nissan’s 10% Market Share Goal

Beginning in the 4th quarter of 2011, Nissan’s CEO Carlos Ghosn has proclaimed that the automaker will seek to hold at least 10 percent of U.S. sales nationally (and in every major region of the country) within three years. A leading reason for Ghosn’s aggressive forecast is the momentum that the brand hopes to receive from multiple upcoming launches (e.g., Altima, Sentra, Pathfinder, and JX). To provide further credence to

Hotwire and Carrentals.com Driving Rental Car Success

Image from: Car Keys Image / Shutterstock One of the cheapest ways to travel remains renting a car and driving to your destination – be it a friend’s house, grandma’s or a cheap hotel you found online. Compete investigated the dynamic rental car industry to see who was winning and losing. Market Revving Up The market is healthy; so far in 2012, more people shopped and booked rental cars than

Touchdown for Super Bowl Automotive Ads? [2012 Edition]

Image from: ABC News The 2012 Super Bowl has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance.  Again in 2012, many advertisers were automakers.  Compete compared un-aided ad recollection with changes in in-market automotive shopper volume to inform whether these ads were productive in driving near-term

The Truth About TrueCar

Image from: TrueCar TrueCar posted dramatic growth through the end of 2011.  But late in the year news coverage went through the roof with a decidedly negative tone. It seemed like each week there was a story about TrueCar either at odds with a state’s Attorney General or with a particular manufacturer. Many were skeptical of TrueCar business practices – use local new car pricing data to determine what’s “fair”

Infiniti JX to Chart New Territory

Acura has sold an average of 45,000 MDX’s per year over the past 5 years and Infiniti has some MDX envy. A keyselling point of the MDX, Infiniti believes, is its packaging including a third row seat—something all Infiniti’s except the industrial-sized Infiniti QX lack. To address that, Infiniti is launching its new Infiniti JX featuring a third row seat. The JX will slot between the QX and smaller FX in

Free Report: U.S. Auto Industry: 2011 in Review

Image from: Eric Broder Van Dyke / Shutterstock 2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted in a market-wide sales increase for the second consecutive year. In this special analysis, Kantar Media Compete will investigate several of these key 2011 storylines at a market-wide, make, and model level. Download this free whitepaper and you’ll learn: – At