Agency & Publisher Solutions

How to Create Competitive Advantage and Develop a Winning Product Marketing Strategy

As a b2b marketer, I am always excited when my product team releases new offerings and product enhancements. Every release introduces new features and benefits that separate us from the competition and provides more ammo when we go to market. Of course, without competitive analysis and research how would you know how to prioritize features or how to develop your marketing strategy? No matter which way you slice it, competitive

Facebook, Fans and Friends: Are You Cashing In?

In the month of January, hosted approximately 127,510,914 unique visitors (UVs). Of the 127.5 million UVs, just over 75 million (58.9 percent) became a fan of a page during January. Let’s pause for a moment and consider that. In January alone, just under half of Facebook’s uniques became a fan of a page. Seventy five million fans means 75 million potential consumer connections for marketers to target. And don’t

Online Marketing Summit Does Not Disappoint

Last week me and a couple members of the Compete Team headed to San Diego for the Online Marketing Summit put on by Online Marketing Connect (Twitter hashtag #OMS11). We had some excellent conversations with some of our current clients and potential users of Compete’s products and services at our Technology Lab table. So, how did OMS rank on my marketing conferences list? Very high! Although there were minor difficulties

2011: Best Cars

They say that the kind of car one drives reflects the owner’s character, traits, personality as well as a person’s financial status. This 2011 choose wisely the car that you will be driving according to your budget and preference: 1. 2011 Jeep Grand Cherokee- for a hefty amount of $30,215 you can own this powerful, luxurious. The brand itself is already a luxury and every man would want to own

What Google Learned in 2010

Google Recently released a video which includes some interesting facts about what they learned by analyzing search behaviors in 2010. The data was compiled from over 60 research studies with the help of many partners, including Compete and OTX to better understand how consumers are utilizing the web. The research produced some pretty cool facts like: Google provides the most dating site search referrals 25% of new vehicle buyers utilize

Get your online marketer on at OMS San Diego

This week me and few other members of the Compete team will be hitting up our first online marketing event of the year, Online Marketing Summit in San Diego. I look forward to meeting our Compete users on the west coast at our Tech Showcase table to talk shop and at the Compete sponsored happy hour on Tuesday night to get saucy. Being a marketer that markets products that help

Holiday Toy Story–The Sequel

We wanted to follow up on our previous blog that highlighted the top 5 searched toys on ToyRUs this holiday season and look at where searchers went after they searched for these terms on the web. Top Site Visited Post Search – (10/10-11/27) Four out of five top destinations were intuitive to us, though we were surprised at Youtube being the #1 referred site for Nerf. Hasbro, the Nerf manufacturer

Online Sales Up the Week of Cyber Monday

With both Black Friday and Cyber Monday behind us, the holiday shopping season is definitely in full swing. 84 percent of consumers surveyed said they have begun their holiday shopping and a little less than half said they have completed more than half of their holiday shopping. Not surprisingly, online spend outperformed in-store spend with an average weekly spend of $202 online and $187 in-store. Most online retailers saw a

I Can Smell the Holiday Baking Already…

Just the other day I received an email from my best friend to participate in a holiday recipe email exchange chain. The email got me pretty excited because one of my favorite parts of the holiday season is baking and cooking holiday goodies. It also sparked my excitement to return home for the holidays, to the sweet smells of holiday cooking. Every year my mom spends hours in the kitchen

Giving for the Good of the Internet

‘Tis the season for giving, and is asking its users to give for goodness sake. Wikipedia prides itself on being a completely free product that provides all Internet users with a tool that is free of membership and ads. However, a site that has averaged 77 million Unique Visitors each month for the past year still needs to pay its staff and technology costs. Each year around this time,

Top 50 Sites for October 2010