Agency & Publisher Solutions

Can the Power of Pine-Sol Boost Site Traffic?

Image from: Pine-Sol Lady / Spoiled Pretty Pine-Sol has been taking a different approach with their marketing efforts lately.  They’ve been releasing a series of YouTube videos starring the “Pine-Sol Lady”, the long-time star of the cleaning product’s television commercials.  While many of these are quick, interview-like videos that garnered a modest number of views, one in particular has caught the attention of many, many more people, including me. The

Thank You ZocDoc: Insights Gained from a Sore Throat

Image from: First Aid Image / Shutterstock Nothing pleasant ever results from getting sick (except, or course, if you’re not really sick on one of those ‘sick days’) but recently my sore throat brought me to an unexpected cure: ZocDoc.com. It’s been named the OpenTable for the medical community, where with a few keystrokes users can access doctors, dentists, and appointments in their cities based on insurance type and reviews

Google Panda 2.2: Weeding Out More Content Farms and Scrapers

Thanks to a recent update earlier this year to search giant Google’s ranking factors, the web will hopefully soon be devoid of the giant content farms and scrapers that have plagued search results in recent years. Part 2.2 of the Panda update went live in mid-June as Google confirmed last week, so users should continue to see improved search results. One of the most important aspects of this particular update

May 2011 Search Market Share Report

Search query volume across the 5 engines picked up slightly in May (up 2.5% from April), driving small shifts in search market share. Google’s share of the search market declined by 0.2ppts, although its query volume increased by 2.3%. While Microsoft’s share of the search market declined by 0.1ppt, the growth of Yahoo! by 0.5ppts resulted in an increase for Bing Powered engines M-O-M. Yahoo! experienced the largest growth in

The Sweet Smell of Sunscreen

I can always tell summer is coming by the way New York City smells.  There is nothing quite like ‘eau de Hot NY’ – walking outside you are immediately hit with top notes of black garbage bags soaking up summer heat and stagnant disease-festering water that evolves in the subway to expose a ripe middle of sweaty bodies and unwashed feet.  As your nose becomes accustomed to this assault however,

‘Arab Spring’: A Test for Journalism and the Rise of Al Jazeera in the West

Much of the attention of the world has been focused on the Middle East this spring between the riots, revolutions, and breaking news across the region. From Tunisia to Egypt, Libya, Syria, Yemen, Bahrain, and most recently, the death of Osama bin Laden, important changes have been taking place in the Middle East that directly affect people all over the world. While there’s been a lot of talk about how

Using Online Data to Better Understand Real Estate Trends

I was reading an article the other day about Adzookie, a mobile advertising company that is working with homeowners under threat of foreclosure to transform their homes into painted billboards. The owners get help paying their mortgage, keeping the colorful ads in place for anywhere between three months and a year. While I understand that residual damage caused by the real estate bubble will continue to haunt our economy for

March 2011 Search Market Share Report

Search activity picked up in March, with a 9.2% MOM increase in total query volume across the engines and all 5 engines experiencing query volume growth. Bing continues to gain share of the market, capturing 17.5% of web queries in March.  Among the top 3 engines, it experienced the highest MOM query volume increase of 12.6%. Yahoo! also gained 0.3ppts in share this month, bringing the total share of Bing

February 2011 Search Market Share Report

With fewer days in February, search query volume across the 5 engines was down nearly 12% MOM. The trend for search market share continues with Google losing incremental share (-0.7ppt), while Bing continues to gain share (+1.0ppt). All engines except Bing experienced a decline in unique visitors in February, with Bing seeing a 7.6% increase in UVs MOM. Bing Powered engines (Yahoo! and Bing) continued to increase its share of

How to Create Competitive Advantage and Develop a Winning Product Marketing Strategy

As a b2b marketer, I am always excited when my product team releases new offerings and product enhancements. Every release introduces new features and benefits that separate us from the competition and provides more ammo when we go to market. Of course, without competitive analysis and research how would you know how to prioritize features or how to develop your marketing strategy? No matter which way you slice it, competitive

Facebook, Fans and Friends: Are You Cashing In?

In the month of January, Facebook.com hosted approximately 127,510,914 unique visitors (UVs). Of the 127.5 million UVs, just over 75 million (58.9 percent) became a fan of a page during January. Let’s pause for a moment and consider that. In January alone, just under half of Facebook’s uniques became a fan of a page. Seventy five million fans means 75 million potential consumer connections for marketers to target. And don’t