3 Ways You Can Use Big Data For Your Marketing
“Big data” is a buzzword in the digital marketing world. But while “big data” may be the term of choice, you may be better off looking at “smart data.” Take a look at three ways you can use specific portions of big data to improve your brand.
NBC and Sochi 2014
With the Games taking place 9-12 hours ahead of American time zones, sports fans were increasingly looking to video streaming and live updates to stay in the loop. NBC recognized the need and expanded Olympic coverage, providing multiple opportunities for fans to keep up with all the Sochi action (this meant apps, live streaming sites, television coverage, etc).
Mobile Traffic of the Internet’s Top Social Media Sites
When it comes to social media, Facebook is undoubtedly the king. It’s the oldest of today’s top contenders, roughly one of every 7 people in the world are on it, and Hollywood spun a movie based on the “story” of its creation. But how do the other top social networks like Twitter and LinkedIn compare?
How to Maximize Ad Efficiency by Reaching Your Exact Target Demographic
As MySpace continues to surprise just about everyone with some of the highest traffic numbers they’ve had in years and a 50% increase in users since the relaunch, one thing that is still concerning is the tremendous drop in visitor engagement.
Study Shows that Consumers Punish Brands for Poor Twitter Response Time
A new study by Millward Brown Digital and Lithium found that consumers may reward brands who respond back to their Tweets in a timely manner. Consumers have a high expectation for brands to respond back and may even turn negative if they don’t. Here’s what else brands need to know…
Providing “Not Provided” – How You Can Still See Search Referral Data
You’ve seen the headlines. Google is rolling out secure search for everyone. Marketers shouldn’t fear this change though; this is just another step towards progress in the ever-changing world of search. Instead of burying ourselves in organic keyword lists, we must start taking a more holistic approach to search marketing and begin taking steps towards seamlessly combining paid and organic search data.
The Shifting State of Digital Ad Sales
As readers of this blog know, at the end of this year the industry will begin transitioning from a served to a viewable impression standard. This may not happen tomorrow, or in October — but it will happen sooner than you think. Advertisers will finally stop paying for ads that have no chance of being seen by the consumers — that is, those ads that are below the fold or that are skipped too quickly.
The Future of Flash Sale & Group Discount Websites
Back in 2007, daily deal and flash sales sites were rising stars in the ecommerce world. The explosive growth and the exponential increases in customers were staggering. However, in 2011, criticisms of these sites began to rise exponentially as well.
Analyzing the Demographic Data of Rising Search Engine DuckDuckGo
Image from: Internet / Shutterstock As privacy becomes more and more of a concern for digital consumers, products that make privacy one of their primary offerings are going to see a lot of success and will help pave the way for a niche market in the digital world. One product that is helping to strengthen the argument that this market not only exists, but that it is valued by online
Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?
Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. Will this investment pay off for Yahoo?
Optimize the Metric That Matters: Impact
You are more likely to summit Mount Everest than click a banner ad. Your chances of viewing an ad targeted to you? Flip a coin. Ad viewability is a mere 48%. The odds of an impression leading to a statistically significant uptick in purchase intent? 1 in 100. The time-tested “Deliver my ads to the right people, in the right place, at the right time, with the right message” simply does not work–and it’s only getting worse.