The Biggest Winner from Google/Motorola Is… Microsoft?
Two years ago I facilitated a competitive brainstorming session for a leading pre-paid wireless service provider, with the goal of identifying the threats to incumbent brands. One of the ideas we discussed – but dismissed as too far-fetched – was Google becoming a disruptive provider of free wireless services. Not just free software, but free everything: hardware, software, apps and connectivity – the entire value chain. After all, if Google
Who Should Be Worried About Google+?
When Google+ came on the scene at the beginning of July, the early adopters were all over it, but they were skeptical. We all remember Wave and Buzz, which didn’t quite hit the mark. This time though, the general opinion is optimistic, and the conversation has turned from “should competitors be worried” to “WHICH competitors should be worried.” Of course the first reports of Google+ was that it’s trying to
The Big Move!
Compete has moved! Outgrowing our old office space at the Prudential Center, we have moved to a fantastic new space on Boylston Street. The new location is amazing, and should really give cramped Competers some space to breathe after living in such tight quarters! While I’m in the New York office, I’ll still be sweating along in spirit by checking in with #competemoves on Twitter! Thinking about how moving in
Online Flower Traffic Blooms for Mothers Day
Online flower marketers experienced another great Mother’s Day season. Traffic to these sites grew by a healthy 7% from May 2010 to May 2011. The online flower business is a great example of how small, mom and pop businesses might have been given new life thanks to the web. A flower shop in a drab storefront can be re-energized thanks to sites such as Teleflora. As you can see, the
Gender Marketing: Pinkberry is for Girls, Ben & Jerry’s is for Boys
I don’t think I’m alone in stereotyping the entire American female population as a group of ice cream addicts. For years, the go-to post-break up image has been a woman sitting on her couch with a bowl of ice cream watching a romance movie. I would imagine that ice cream companies have a fairly easy time tapping into the female market. But the question is: Are they consciously working to
The New Music Landscape
It’s no secret that the music industry has undergone massive changes over the last ten to fifteen years. According to the Recording Industry Association of America, total US music sales have dropped an average of 8% each year since 1999, from $14.6 billion to just over $6 billion. Having heard this, you probably wouldn’t expect that in the first half of 2011, US sales are up by 1%. Okay, so
The Digitally Unemployed: Are 20-Somethings Searching Online?
As 20-Somethings (see iPhone, Bon Iver tickets and a Fair Trade iced latte in hand) attempt to enter the workforce in a time when the unemployment rate teeters just below 10%, it would be no surprise to me to see this computer-savvy generation looking to the internet for guidance. As a recent college grad, I know the pains of job searching. With the unemployment rate rising in June and college
Compete November Category Data Show Strong Seasonality Trends to Marketers
Compete’s November data shows strong seasonal trends in several categories including the Skiing/Snowboarding Enthusiasts category (up 24.29 percent overall for the month) and Golf Enthusiasts (down 19.10 percent overall) and Home Improvement Enthusiasts (down 12.61 percent overall). Marketers can use trend data such as this to more effectively target digital marketing and advertising investments over time. A deeper look within each of the Compete categories reveals interesting micro trends that