Looking Outside Your Industry for Interesting Traffic Insights
And on the seventh day, Pandora rested. When looking for something interesting to blog about I typically take an industry that’s on my mind and explore a variety of ways of looking at sites within that category through the analytics tools over at Compete.com. Today it was streaming music sites. While I was comparing the category to see if anything interesting popped up, I noticed something interesting: Pandora.com saw significant
A Daily Deal… Just For You!
Does LivingSocial.com have a deal for you? Since its launch in July 2009, LivingSocial, a daily deal site, has grown to over 34 million members in the U.S. With so many people actively looking for values in their local area; I wondered which have been some of the most popular deals over the past year. To figure this out I used the daily metrics available on compete.com and looked for
Do Men Cheat More? – A Look into Dating Site Demographics
Let me give you some context, first, so you know that I’m a nice young lady who doesn’t regularly go poking about on lewd dating sites at work: About a week ago, a friend of mine told me about a website, MarriedButLonely.com, whose popularity was on the rise. He explained that it’s a site where married people go to find partners with whom to cheat on their spouses. He then
What’s Better Than an iPad? A Free iPad. And Possibly Other Tablets, Too.
About a month ago, I scored the chance to win an iPad 2 at a Web Analytics Wednesday in Boston. [The event, sponsored by Acronym Media, also included a brief presentation, a chance to mingle with others in the business, and free food and beer.] To be eligible to win the iPad 2, audience members only had to drop their business cards into a bucket and stay for the entire
Good News for Online News: 6 Out Of 10 Online Users Visited World News Websites In July
Guess what? Americans are actually staying up to date with the news! The hardcopy days of news may be close to over, but if there is any indicator of the market for online news, Compete.com’s July data is certainly a starting point. Up 6.3% in July from June, our World News category of sites now attract over 100M unique visitors monthly through both continuous news and breaking stories that spike
Backpacks Get Lighter While Ebook Retailer Wallets Get Heavier
September is back-to-school time, but many students this year are headed forward – to the future that is. Our data suggest that e-books may finally be sounding the death knell for printed textbooks. Technology continues to change how we work, play and, now, learn. Netflix forced Blockbuster to nearly go bust, while Hulu and YouTube continue to turn the TV watching experience – and the ad industry – upside-down. On
Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line
After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a
How Will CSN Stores Fare as Wayfair?
As many of you know, Thursday, September 1st marked the launch of Wayfair.com, a site that consolidates all of CSN’s 200+ stores into a single ecommerce site. Follow along with me as I analyze this rebranding and decide once and for all whether the people over at CSN have been snacking on Smart Food and drinking Smart Water. In other less corny words, was their decision to become Wayfair an
Are Daily Deal Sites a Smart Investment for Companies?
I love daily deal sites. Seriously…some might say I am borderline addicted. From large, national sites, like Groupon and Livingsocial, to regional sites, like Coupme, I frequent them all. I have enjoyed great meals, expanded my wardrobe, and even went zip-lining for 50% off (or more!) thanks to deals I found. And I am in very good company. In July 2011, around 11 million consumers visited daily deal sites. In
Top 3 Reasons Why the Digital CMO Summit is the Best Event in the Industry
Here at Compete we know it’s not nice to brag but when it comes to our annual event The Digital CMO Summit – it’s hard not to. Each year it gets bigger and better and has quickly become a “must attend” event of the industry. Here are the top three reasons why… Reason #1: The killer line-up of speakers that the event attracts each year. Arianna Huffington, President, Huffington Post
July Movie Category Shows Strong Online Interest
BOSTON, MA–(Marketwire – Aug 30, 2011) – Kantar Media Compete today released July data showing growth in its Movie category, which totaled 61.2 million unique visitors (UVs) — an increase of 6.9 percent month-over-month (M-O-M) and 7.8 percent year-over-year (Y-O-Y). With studios counting on summer blockbusters to lure consumers into the theaters, many movie-related sites, including portals, movie sites, studio sites and theater sites, received a boost in July. This corresponds