Industries

Tumblr vs. WordPress vs. Blogger: Fight!

Image from: Digital Genetics/Shutterstock Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the

Pan Am Takes Flight Again

This isn’t just a shameless plug for my new favorite TV show or to make my Halloween costume relevant – this is a look at the incredible brand revitalization that is occurring from an airline company that virtually disappeared in 1998. If you haven’t heard, ABC has piloted a new series entitled “Pan Am”, which hopes to capture the stories of the 1960’s jet age, particularly representing what it meant

A Talk With Drew Patterson, CEO, Jetsetter

“Marketing is about connecting with consumers, building insights about their needs and finding ways to serve them.” – Drew Patterson, CEO, Jetsetter   Jetsetter is a community of travelers that provides members with insider access, expert knowledge and exclusive deals on the world’s greatest vacations. Drew Patterson, CEO of Jetsetter shares his philosophy in building strong customer relationships. As a BIG fan of Jetsetter and member myself – I think

Sharpen Your Pencils Kids, Data-Driven Careers Are In Demand

Image from: Ermek/Shutterstock Think back, way back…. to the days when you filled out those multiple choice bubble surveys for school to figure out what you were going to be when you grew up. While those days are long behind us, I’m sure that there was no clear path between those penciled in tests and our current career choices. Regardless of how we arrived in our current data-centric careers it’s

The Catalog Conundrum: Seasonal Versus Yearly Mailers

I remember as a child pondering the question of at what point does one become a “grown up”. Now that I am approaching my mid-twenties I can take a stab at answering. It happened to me when I realized that whenever I entered any major department store I was drawn to the kitchen section. I no longer went directly to the electronics, music, or video sections. Instead I found myself

Digital CMO Series: Andy Sims, Director of Global Advertising, Skype

“Branding means so much more than raising awareness – it’s about activation, evangelism and engagement.” Andy Sims, Skype With over 145 million active users each month – Skype is a go-to technology for the “always connected” consumer. But how can marketers take advantage of Skype’s capabilities to reach these consumers? At the Digital CMO Summit, Andy Simms, Director of Global Advertising at Skype shares his perspective on how brands can

The Content Conundrum – tastybytes New York City

Does content drive transactions? It’s complicated right? We asked ourselves the same question last week at tastybytes, our ongoing (and traveling) luncheon series bringing together lunch, digital marketers and lively conversation. At The MODERN at the MoMa, We were joined by Digital and Social luminaries Mason Nelder (Verizon Wireless), Colin Hynes (RueLaLa), David Schreibstein (Ogilvy) and Steve Rappaport (Advertising Research Foundation). After a brief introduction by Stephen Dimarco (@sdimarco) the

Pandora’s Box of Marketing – Mobile, SEO, & Facebook Music

Picture this (it shouldn’t be hard): you’ve got a deadline coming up, for work or school, and you need to crank out a few hours of serious TCB (takin’ care of business) at your keyboard. To ease the pain, you blast some tunes. And why not? You have all the tools you need – an internet connection and some speakers. There are currently a few online music streaming services offering

Digital CMO Series: Tony Marlow, Yahoo! and Brian Cooper, TNS

75% of Americans multitask – meaning they use the internet at the same time as watching television. This is a good indication that consumers are paying less and less attention to advertising.  So how do you make sure that your ads break through the noise and reach your targets? At the 2011 Digital CMO Summit, Tony Marlow, Director, Strategic Insights, Yahoo! and Brian Cooper, VP, Technology Sector, TNS discussed the

Looking Outside Your Industry for Interesting Traffic Insights

And on the seventh day, Pandora rested. When looking for something interesting to blog about I typically take an industry that’s on my mind and explore a variety of ways of looking at sites within that category through the analytics tools over at Compete.com. Today it was streaming music sites.  While I was comparing the category to see if anything interesting popped up, I noticed something interesting: Pandora.com saw significant

A Daily Deal… Just For You!

Does LivingSocial.com have a deal for you?  Since its launch in July 2009, LivingSocial, a daily deal site, has grown to over 34 million members in the U.S. With so many people actively looking for values in their local area; I wondered which have been some of the most popular deals over the past year.  To figure this out I used the daily metrics available on compete.com and looked for