The Search for Auto Insurance Shoppers
For all of the brand- focused advertising intended to drive consumers to the respective websites, consumers often go instead to search engines and use generic rather than brand-specific keywords when shopping for insurance. It is therefore on the resulting search results pages that the battle often rages.
Getting Digital Right with Jim Brown
In this video blog post, Jim Brown, SVP Digital Sales & Marketing, shares how Bank of America is Getting Digital Right.
Bitcoin: The Future of Currency or Speculative Bubble?
In the past couple of months, Bitcoin has become a buzzword that’s popping up everywhere. It’s appeared in countless news articles, in social media, and even the US Senate is talking about it. So what exactly is Bitcoin, and why does it matter?
Sunday Series: Business & Finance Blogs See Increase in Business
August was a good month for the “Business & Finance Blogs” category, seeing a 17.6% month-over-month (MoM) increase in traffic – an increase that the category as a whole hasn’t seen (excluding the June to July increase) in two years. It is hard to say why exactly the category as a whole is seeing such a lift, but there are certainly a few key sites that are contributing.
Mobile Banking Today: Highlights from #MCS2013
As we continue to study the consumer path to purchase, changes in mobile commerce and banking help drive the behaviors and adoption of “the mobile purchase.” Consumers are more comfortable with mobile transactions, online banking, and custom mobile apps–and the banks are paying attention. We identified three themes from the 7th Annual Mobile Banking and Commerce Summit in Miami with fresh new statistics…
2013 Tax Season: TurboTax Remains King in Procrastination Nation
In our increasingly digital world, online accounting and tax services are a huge industry: the category of 52 sites had nearly 62 million Unique Visitors (UVs) in February, the height of the tax filing season. How did consumer tax-filing behavior compare to last year’s tax season? Here are some insights I pulled from Compete PRO…
Sunday Series: Business & Finance Blogs See Green in April
Last month brought tax Season to a close–there was no shortage of financial stories to discuss in April. Where did Americans look to for in-depth financial news, besides the mainstream media? 12.6 million Unique Visitors (UVs) browsed business and finance sites (a group of 55 sites) in April, up 12 percent month-over-month (MOM)–making it one of the fastest growing categories. Interestingly, neither Google nor Facebook was…
Is Search So Easy a Caveman Could Do It?
As far as auto insurance goes, buying has only gotten easier. In fact, GEICO would say it’s so easy a caveman could do it. And while Progressive’s Flo might think differently, I decided to look and see how well these sites are performing. Last year we took a look at some of these celebrity icons in “So This Gecko, Caveman, and a Woman named Flo Walk into a Bar: Part 1”…
Free Report – Digital Trends: Consumer Behavior in Key Financial Sectors
This white paper provides an update on financial service (FS) consumer online behavior trends that occurred over the past year. We aim to provide you with a clear sense of what is currently going on in the online landscape by examining key metrics – derived from Compete’s panel of two million consumers – to evaluate and benchmark how the industry is performing.
Will Banks Remember, Remember the 5th of November?
Image from: Bank Transfer Day / Shutterstock There’s been a lot of talk recently about November 5th, the unofficial “leave your bank” day, a grassroots effort against large corporate banks who aim to replace the revenue they were getting from small business with new user fees. I decided to take a look at the Facebook page surrounding the “Bank Transfer Day” campaign and found that it has already garnered over 28,000+
Click-through Rate on Mobile Ads Higher than Desktop
Image from: Borys Shevchuk/Shutterstock In our quarterly survey of approximately 1,200 financial product owners – Compete’s Mobile FS Intelligence survey – we seek to understand sentiment on the mobile channel across the banking, credit card, brokerage, and auto insurance industries. In this blog, I’ll share a little bit about the effectiveness of mobile ads within the financial services (FS) industry. Of those surveyed, 77% of FS consumers didn’t recall seeing