Destination: Vacation Rentals
Adjusting marketing efforts and targeting consumers on the right device may be just one piece to the puzzle, but nonetheless it is a very essential part to advancing a marketing strategy.
Search Share: JackThreads
Data telling a search marketing story about JackThreads’ performance against its competitors.
Compete PRO for Agencies: Part 1
Based on feedback directly from Compete PRO customers, we’ve identified three major needs in the Agency space that we’ve got some solutions for. Today, we’ll take a look at the first major need: How Can I Easily Find Growth Opportunities?
Books Merge With Digital
It is hard to imagine a world without “books,” but it is becoming easier to picture books in the digital format.
Search Share: Battle of Pizza
Search engine optimization (SEO) and search engine marketing (SEM) information for Domino’s, Pizza Hut, and Papa John’s
You Don’t Know JackThreads
Online apparel websites have been appearing more frequently with the rise in digital platforms. My favorite of these is JackThreads, a digital-only men’s clothing retailer that sells fashionable clothing at discounted prices.
Search Share: Radio
Last week we unveiled the Search Share Add-On, a new Compete PRO tool that provides high-level keyword analysis of a list of up to 40,000 keywords. With this new functionality, we wanted to continue to bring you insights on how to utilize the new data to advance your marketing efforts.
Environmental “Green” Websites in the Red?
With green initiatives becoming increasingly important, I thought it would be worthwhile to explore the digital landscape for websites devoted to the Earth’s landscape in the “Environmental/Green Information and Advocates” category.
Search Share: Shoes & Accessories
We will analyze search share data over the month of February for the Shoes & Accessories Category with a list of over 500 keywrods
Introducing: Compete PRO Search Share Feature
The Compete PRO Search Share Add-On allows you to quickly assess the share of paid vs. natural clicks, and which brands benefit the most from each, for any list of keywords that you upload and manage. Results can be narrowed by time period (to the day), demographics (age, income and gender), broad or exact match, or a custom set of destination sites.
Over the past two years, the cooking category shows general ups and downs across all metrics, with slight increases around December and January.