Image from: Pinterest.com /Screenshot As we know, there is a new social platform in town. With hockey stick growth and user engagement that sites strive for, Pinterest is making its mark on the digital world. It has brilliantly leveraged the Facebook user base by integrating its strategy into the Facebook newsfeed experience, exposing millions of online social users to “pins” everyday. While still evolving into its own unique social experience,
Pinning Down the Impact of Pinterest
Image from: Pinterest Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand. To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors. The surge in Pinterest traffic has gotten the attention of brand marketers who need to understand
Is Facebook an Effective Marketing Platform?
Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem. Not surprisingly, one of the hot topics of the day was
Making Marketing History? Burberry Tweets Thank You GIFs
Image from: favim In honor of hitting 1 million Twitter followers, luxury brand Burberry sent out approximately 3,000 thank you GIFs to fans last Monday. The thank you e-cards were personalized with followers’ names and were tweeted at them directly. While this certainly seems like a nice sentiment, and given that Friday was the GIF’s 25th Birthday, I wanted to determine what impact these tweets had. In order to try and measure the
Bitly Alternatives – Which Are Most The Popular?
Image from: Bit.ly Last week, link shortening service Bitly announced a slew of changes to their service; They launched “bitmarks,” w a way to bookmark links, a brand new iPhone app as well as a completely redesigned site. However, some of Bitly’s users haven’t been thrilled with the site’s update, so The New Web put together a list of 9 alternatives to Bitly to fulfill all of your link shortening
Can Peer Pressure Force You To Exercise?
Image from: Running Image / Shutterstock Right about now, I really have no excuse not to go for a run outside. It is a beautiful day, perfect for running, and with summer approaching I should be preparing to be in a bathing suit. Coincidentally, Mashable published an article today about social fitness apps and questioned whether the social aspect of these websites and apps will make users more likely to exercise. In
Is the QR Code Dead?
Image from: QR Code Image / Shutterstock Earlier today, I read an article on Mashable describing 5 reasons why your QR code marketing is broken. According to the post, one reason that QR code marketing campaigns don’t work is because most people don’t understand what QR codes are; they cited a study of college students where 78.5% responded that they did not know how to scan a QR code. In
Socialcam vs Viddy
If you’re ever on Facebook (and who isn’t?), you’ve probably noticed new social video applications popping up over the past month – Socialcam and Viddy. Many are describing the applications as an Instagram for videos, as you can record a brief moment of your life, add an artistic filter, and share it socially. Now I’m not a big fan of applications that require you to share your personal information in
10 Tweets From the Digital CMO Summit
We just wrapped up three days at Compete’s Digital CMO Summit in one of the most famous zipcodes in the universe: 90210. This year’s theme was the Impact of Influence and as we spent time in Beverly Hills we explored how brands and their agency partners harnessed the disruptive forces of new media to engage with customers. We have learned so much over the past three days and are excited
The Dark Knight Has Risen Thanks to Cryptic Viral Marketing
Image from: TheDarkKnightRises.com As the weather warms up (or if you’ve been in the northeast lately, cools off and rains), we can’t help but think about the awesome movies that Hollywood will be putting out this summer. Two of the most anticipated films this year, The Dark Knight Rises and The Avengers, are set to be released soon (Avengers tomorrow and Rises in July), and both have drummed up buzz
Klout, Where Have All the Egos Gone?
Image from: Web Strategy Last year, when Klout was the new kid on the block I wrote a post titled Does Klout Have Clout? questioning whether Klout’s measure of social influence had merit. While the site does gain traffic based on our obsession with ourselves, Narcissus might remind us that vanity doesn’t ever end well. Klout may have gained more exposure in the last year, but it seems the following it once