Social

Smart Marketers Steal

You’ve probably heard the phrase “content is king,” but who is king of content? Since creativity is such a critical element of successful marketing strategies, we’ve put together a list of 10 awesome ideas that you definitely need to steal.

ALS Ice Bucket Challenge: A Social Success

With $109 million dollars raised for the ALS Association, compared to the 2.8 million the organization raised in the same timeframe last year, we can concretely say that the ALS Ice Bucket Challenge has easily been the most successful social media campaign of Summer ’14.

7 Things You Need to Know about SEO in 2014

Whether you’re an SEO veteran or new to the game, it can be difficult to keep track of the most recent, and most effective, SEO tactics. We’ve compiled a list of the seven most important elements of your strategy, no matter the size of your brand.

Getting Digital Right with Jeffrey Graham

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. We share with you the one-on-one video interviews with select speakers and attendees.

In this video, hear from Jeffrey Graham on the importance of Getting Social Media Right!

Cards Against Marketing: Play Along With Us!

In early April, our marketing team convened to hunt down marketing buzzwords and create hilarious, marketing-themed prompts for our own version of Cards Against Humanity. Join us on Friday, June 27 and play along via social!

Whole Foods, Whole Marketing: Getting Digital Right

As a part of Millward Brown, we believe that a company’s brand should be at its core – and as Millward Brown Digital, we want brand strategy and digital execution to be in tandem. So what about the most iconic grocer in an ever-growing healthy-eating subculture?

The Weekly Compete Pulse

Just like all the beautiful spring foliage, the marketing sphere is growing! It’s moving so quickly, in fact, that we’ve got a few 2015-focused articles for you. Read up on how to improve your digital marketing strategy in these future-forward stories from the web.

The Weekly Compete Pulse

Another week has gone by, and it’s time for another great round-up of digital marketing articles! Read on to learn what our followers and we found most interesting. Ten Mobile Marketing Statistics to Help Justify your Budget We all know mobile is the new frontier (but not the final one). It’s scary and marks a field doused in more uncertainty than desktop or TV — and we still have questions

Considering the System

The ARF Young Pros organizes a monthly Breakfast with Champions, and this past month, 12 other Young Pros and I were lucky enough to sit down with Jeffrey Graham, the Director of Global Ad Research at Twitter. While offering many insights into current research practices, the world of Twitter, and professional development, Graham’s ability to contextualize those insights stood out.

March’s Top 50: Spring Black Friday, News Sites, and more

March’s Top 50 sites are an interesting array of companies from the web. Fast movers included Home Depot, news sites, and quite a few Microsoft websites as well. Want to know more? Keep reading!

The Weekly Compete Pulse

It’s been a weird week for our Boston office, with snow returning for a day. But not to fear! Like postmen (you know, neither rain, snow, sleet, etc), very few things will stop us from reporting the most interesting digital marketing tidbits.