The Weekly Compete Pulse
Hope your weekend’s going great — if not, check out our roundup of interesting and popular stories from the web! We hope they brighten your day.
The Weekly Compete Pulse
It’s been a phenomenal week for us and for the industry — so read up on them in our round-up of our most pertinent stories from the web!
San Francisco Social Media Meetup Highlights!
Last week, the Compete PRO team hosted a social media themed networking event at the Wayfare Tavern in San Francisco. Existing clients and other marketing thought leaders were invited to join members of the Compete PRO Account Management and Product teams for a sneak peak at the new Social Insights module. The event also provided a platform for networking opportunities and discussions about the current social media sphere.
Sunday Series: Memes Moving Up
January 2014 saw a many categories understandably move up the ranks (health sites, travel planning pages, financial sites) — but a surprising fast mover for the month was the Humor and Novelty Blogs category (memes)! Check out the Top 10 list and learn more below!
How Far Can Social Take You? A Look at the Release of “Beyonce”
Conventional marketing tactics be damned. Beyonce has proven that the power of social media can create a phenomenon much better than the traditional, costly and extravagant promotional strategies of the past. On Thursday at midnight the superstar alerted the world about her new album by posting a video announcement on her Instagram account with an accompanying caption simply stating, “Surprise!”
Introducing new Social Insights in Compete PRO
Today, we are incredibly excited to launch our new Compete PRO Social Insights module! The Compete PRO Social Insights module gives you information about activity happening on social media and activity occurring from social media on your website.
Study Shows that Consumers Punish Brands for Poor Twitter Response Time
A new study by Millward Brown Digital and Lithium found that consumers may reward brands who respond back to their Tweets in a timely manner. Consumers have a high expectation for brands to respond back and may even turn negative if they don’t. Here’s what else brands need to know…
How Can Brands Win the Social Media Race?
In this day and age, almost every retailer knows how powerful social media is. Based on a recent survey by Compete, 40% of online shoppers believed retailers’ Facebook pages have been extremely/very influential on their purchase decisions. Not to mention the imperceptible impact social media has on shoppers. Unfortunately, not every retailer is succeeding in social media marketing.
Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?
Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. Will this investment pay off for Yahoo?
Brand Tweets Drive Automotive Shopping Action
Following the exciting automotive year-end shopping season, Compete and Twitter partnered together to understand the impact that Tweets posted by automotive companies have on the consumers who see them. Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to an automotive Tweet more likely to visit the manufacturer’s website and take action…
Sunday Series: Fastest Growing Dating Sites in February
This week, Compete compiled the list of ten fastest growing dating sites during the month of February. With Valentine’s Day smack dab in the middle of the month, I expected the category to increased traffic. It appears that the love-holiday kept people away; the category had 12.5% less Unique Visitors than in January. Plenty of people were still looking for love: nearly 44 million U.S. adults browsed dating sites in February.