Search

Your Report Card Is In; Search Marketing Plays Well With Others

Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that

John Deere Mows Down the Competition

Image from: Lawn Tractor Buyers Guide With the first weekend of May under our belts in Boston, spring is in full bloom, and its time to turn our attention towards what needs to be done now that the weather is improving.  Grills need to be cleaned, beer needs to be picked up from the “packy,” as we say up these parts, and stomachs need to be prepped for the inevitable

Location, Location, Location: Analyzing Apartment Search Site Keywords

Image from: Apartment Key Image / Shutterstock Several weeks ago, we wrote a post about the top home buying sites and their performance online. As a college student, I am definitely not buying a house anytime soon, so I thought it would be fun to take a look at apartment hunting sites instead. In fact, yesterday Mashable published an article featuring 10 websites for apartment hunters so I decided to

March 2012 US Search Market Share Report

The share trends among the top 3 engines continued this month, with slight market share increases for Bing and Yahoo! Bing Powered engines (Bing and Yahoo!) picked up the 0.5ppt’s share the Google Powered engines lost. Google Powered now represents 66.3%% of the market and Bing Powered has over a third of the US web search market at 33.7%. AOL saw a slight decline of .1ppt in share, while Yahoo!

February 2012 US Search Market Share Report

Even with leap day, overall search activity declined nearly 7% across all the engines. The overall picture and trends remain the same – Google Powered engines (Google and AOL) decreased slightly in their market share; while the Bing Powered engines (Bing and Yahoo!) picked up the 0.7ppt’s share the Google Powered engines lost. Google Powered now represents 68.8% of the market and Bing Powered has 33.2% of the market. Bing

msnNOW Finds Popularity with Younger Audience and May Drive Growth for Bing

Image from: mnsNOW Late last Wednesday on 2/15/12 Microsoft launched their newest addition to its MSN services, called msnNOW. This service enables people to get real-time information on what people are talking about, sharing, and searching for from one centralized place. It’s available on multiple screens – on the PC at now.msn.com, the iPad, mobile devices, and even as a social reader app on Facebook. Who are the early adopters

January 2012 US Search Market Share Report

Both Bing and Yahoo gained market share this month, while Google’s share declined. The overall picture and trends remain the same – Google Powered engines (Google and AOL) continue to slowly lose traction monthly; while the Bing Powered engines (Bing and Yahoo!) continue to gain momentum.  Google Powered share declined 1.2ppt, while Bing Powered increased its share by those 1.2pppt’s. Google Powered now represents 68.3% of the market and Bing

Google Social is Exploding Online!

Image from: J Corey Davis Now that the dust has settled from the initial launch of Google+ it is time for some analysis of the social network’s functionality and popularity. No doubt people are extremely excited with the new release of Google’s social platform, which links together personalized search, a customizable social network, and the ability to add value to any page on the web with the new and highly

Bing Is #2 and “Bing Is For #Doing”

Image from: Smart Boy Designs Bing ended 2011 as the second largest search engine in the US.  While Google is still the top used search engine for core web searches, Bing gained the most traction year over year and grew its share of the market by 4.4ppt’s to 16.3% while Google experienced a decline of 3.7ppt’s and now stands at 67.9% of the market. What is driving Bing’s growth? Bing

Seamlessly Searching for Food Online

Image from: Stephen Coburn / Shutterstock I recently saw an advertisement on the train for much-hyped, new kid in the online food delivery space, Seamless.com. As an online and mobile food ordering company, users can browse over 7,000 restaurants throughout the U.S. and place their order online for free. Now, ordering take-out is no new phenomenon. But what Seamless offers is the ability to craft your meal from a variety of

ModCloth search strategies cut from a different cloth

Image from: ModCloth From mp3 players to custom shoes, we’re a culture obsessed with being different. This is apparent in the success of companies that have harnessed crowd sourcing techniques for women’s fashion. The community around ModCloth is clutch because the pictures and comments they add under the product descriptions make you feel more comfortable with buying clothing online. Community aside, the simple fact that a clothing manufacturer actually cares