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Digressing to Discounts: Digging for Deals Online

Image from: Discount Shopping Online / Shutterstock With school right around the corner, I have found myself shopping for the best deals around. Whether I’m looking for furniture, books, or nearby deals, discounts are always on my mind. With that being said, I was curious as to see as to what types of discounts consumers alike are looking for. When I did a broad keyword search for the word discount

June 2012 US Search Market Share Report: Bing grows, Google down, continues trend seen over last 12 months

There were smaller changes in market share this month, with overall query volume slowing down for the first month of summer. Google’s share declined by 0.2ppts from May to June, while Bing and AOL each picked up 0.1ppt in their share. Yahoo!’s share remained flat M-O-M. Google Powered now represents 66.2% of the market and Bing Powered has over a third of the US web search market at 33.8%. Bing’s

Is Search So Easy a Caveman Could Do It?

As far as auto insurance goes, buying has only gotten easier. In fact, GEICO would say it’s so easy a caveman could do it. And while Progressive’s Flo might think differently, I decided to look and see how well these sites are performing. Last year we took a look at some of these celebrity icons in “So This Gecko, Caveman, and a Woman named Flo Walk into a Bar: Part 1”…

May 2012 US Search Market Share Report: Bing Up, Yahoo Up, Google Down

We return to the recent trends in search market share in May, with Bing and Yahoo’s respective share of the market increasing slightly and Google’s share decreasing. Bing gained 0.3ppt’s and Yahoo! gained 0.1ppt’s, driving the Bing Powered market share to 33.7%. Google’s share declined by 0.4ppt’s, and now garners 65.5% of the market. AOL’s share remained unchanged at 0.8% for the third month in a row. The overall search

Indianapolis Motor Speedway Losing the Race For Search Referrals

Image from: Indy 500 Image / Shutterstock According to their website the Indianapolis Motor Speedway, home to the Indy 500, has “long prevailed as an icon of motorsports excellence.” That may be true, but their online presence has a much less spectacular following. Their site, indianapolismotorspeedway.com, usually sees a fairly low number of unique visitors each month, but experiences huge month-over-month increases (590% last year, and 821% the year before) around

Publishers Clearing House: Giving away money to make money?!

Image from: PCH We’ve all seen the videos online, where a TV crew pulls up to some lucky, unsuspecting household and they roll up to the doorstep with a bunch of balloons and a check the size of highway billboard to make someone rich.  The first thing that always pops into my mind when I come across these clips is “can you cash those checks at the bank?”  The second

April 2012 US Search Market Share Report: Bing up, Google up, Yahoo down

For the first time in months, the usual market share trends changed for Google and for Yahoo!. Google increased its share for the first time since December 2011 to 65.9% of the US core web search market. Yahoo! had been experiencing small increases in share steadily since December 2011, but saw a decline of 0.7ppt’s from March to April. Bing continues to gain monthly share since October 2011, and experienced

Your Report Card Is In; Search Marketing Plays Well With Others

Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that

John Deere Mows Down the Competition

Image from: Lawn Tractor Buyers Guide With the first weekend of May under our belts in Boston, spring is in full bloom, and its time to turn our attention towards what needs to be done now that the weather is improving.  Grills need to be cleaned, beer needs to be picked up from the “packy,” as we say up these parts, and stomachs need to be prepped for the inevitable

Location, Location, Location: Analyzing Apartment Search Site Keywords

Image from: Apartment Key Image / Shutterstock Several weeks ago, we wrote a post about the top home buying sites and their performance online. As a college student, I am definitely not buying a house anytime soon, so I thought it would be fun to take a look at apartment hunting sites instead. In fact, yesterday Mashable published an article featuring 10 websites for apartment hunters so I decided to

March 2012 US Search Market Share Report

The share trends among the top 3 engines continued this month, with slight market share increases for Bing and Yahoo! Bing Powered engines (Bing and Yahoo!) picked up the 0.5ppt’s share the Google Powered engines lost. Google Powered now represents 66.3%% of the market and Bing Powered has over a third of the US web search market at 33.7%. AOL saw a slight decline of .1ppt in share, while Yahoo!