For Retailers, Search Needs to be About More than Clickthrough Rate
For brands, the challenge is understanding how shoppers use search to find products so that they can create an easy, consistent experience across retailers.
Breaking Down PPC: Search Engine Advertising (SEM) for Beginners
Search engine advertising can be extraordinarily effective when implemented correctly, but the road to understanding this seemingly convoluted strategy can be long-winded. That’s why we’ve outlined the process to get you started.
7 Things You Need to Know about SEO in 2014
Whether you’re an SEO veteran or new to the game, it can be difficult to keep track of the most recent, and most effective, SEO tactics. We’ve compiled a list of the seven most important elements of your strategy, no matter the size of your brand.
(Flappy) Bird is the (Key)word: Lessons from its Virality
If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.
Adjusting Your Search Strategy to Increase Holiday Sales
As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.
Providing “Not Provided” – How You Can Still See Search Referral Data
You’ve seen the headlines. Google is rolling out secure search for everyone. Marketers shouldn’t fear this change though; this is just another step towards progress in the ever-changing world of search. Instead of burying ourselves in organic keyword lists, we must start taking a more holistic approach to search marketing and begin taking steps towards seamlessly combining paid and organic search data.
Analyzing the Demographic Data of Rising Search Engine DuckDuckGo
Image from: Internet / Shutterstock As privacy becomes more and more of a concern for digital consumers, products that make privacy one of their primary offerings are going to see a lot of success and will help pave the way for a niche market in the digital world. One product that is helping to strengthen the argument that this market not only exists, but that it is valued by online
Success Stories: Use Search Intelligence to Acquire Strategic Assets
Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. As an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. Yes, this can be done in your local analytics. But, local analytics don’t show what keywords are driving traffic to your competitors’ sites.
Competitive Intelligence for PR Part 2: Optimize Content with Search Data
In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…
Competitive Intelligence For PR Part 1: Evaluating Target Publications
In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…
Search Marketers, Pick Your Keyword Battles Wisely
Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay…