Search

Search Marketers: Take the Guesswork Out of Keyword Research

With the Compete PRO and our new Search Share feature, keyword research becomes simplified and streamlined.

Search Share: JackThreads

Data telling a search marketing story about JackThreads’ performance against its competitors.

Search Share: Battle of Pizza

Search engine optimization (SEO) and search engine marketing (SEM) information for Domino’s, Pizza Hut, and Papa John’s

Search Share: Radio

Last week we unveiled the Search Share Add-On, a new Compete PRO tool that provides high-level keyword analysis of a list of up to 40,000 keywords. With this new functionality, we wanted to continue to bring you insights on how to utilize the new data to advance your marketing efforts.

Search Share: Shoes & Accessories

We will analyze search share data over the month of February for the Shoes & Accessories Category with a list of over 500 keywrods

Introducing: Compete PRO Search Share Feature

The Compete PRO Search Share Add-On allows you to quickly assess the share of paid vs. natural clicks, and which brands benefit the most from each, for any list of keywords that you upload and manage. Results can be narrowed by time period (to the day), demographics (age, income and gender), broad or exact match, or a custom set of destination sites.

For Retailers, Search Needs to be About More than Clickthrough Rate

For brands, the challenge is understanding how shoppers use search to find products so that they can create an easy, consistent experience across retailers.

Breaking Down PPC: Search Engine Advertising (SEM) for Beginners

Search engine advertising can be extraordinarily effective when implemented correctly, but the road to understanding this seemingly convoluted strategy can be long-winded. That’s why we’ve outlined the process to get you started.

7 Things You Need to Know about SEO in 2014

Whether you’re an SEO veteran or new to the game, it can be difficult to keep track of the most recent, and most effective, SEO tactics. We’ve compiled a list of the seven most important elements of your strategy, no matter the size of your brand.

(Flappy) Bird is the (Key)word: Lessons from its Virality

If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.

Adjusting Your Search Strategy to Increase Holiday Sales

As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.