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AffiliateSee More

3 Steps in Picking the Perfect Affiliate Partners

Affiliate marketing is one of the best ways you can sell your product. There are a lot of advantages to having someone else sell for you, including exposure to an audience you may have never reached on your own. Building out your affiliate program is like choosing your friends; you need to carefully pick and choose who you work with since they will be directly representing your brand and…

BrandSee More

mobile phone

Verizon dominates Black Friday, but T-Mobile disrupts Cyber Monday

Millward Brown Digital looked at how shoppers engaged with each of the Big 4 Wireless Carrier sites during the 2014 holiday shopping season

DisplaySee More

Traffic Acquisition

Traffic Acquisition + Personalization = Higher Conversion Rates for Marketers

As a marketer, building out your list of affiliates is an important component of your traffic acquisition strategy. Understanding first what is working for your competitors is a great initial step—Phase 1. After all, “imitation is the sincerest form of flattery.”

EmailSee More

Email

Why Email Marketing is Still Effective for Brands

As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.

SocialSee More

Smart Marketers Steal

Smart Marketers Steal

You’ve probably heard the phrase “content is king,” but who is king of content? Since creativity is such a critical element of successful marketing strategies, we’ve put together a list of 10 awesome ideas that you definitely need to steal.

SearchSee More

MLB

Search Share: MLB

Will MLB.com strike out or hit a home run (these puns were more deliberate) against the opposition in search marketing?

NewsSee More

flowers on blue

May Data is Now Live – Flower Sites Bloom for Mother’s Day

May data is now live! See which sites made it into our Monthly Fast Movers and which trends drove traffic last month.

MobileSee More

Smartphone

Bridging the Gap: Desktop Behaviors for Smartphone Insights?

We asked consumers in our industry-leading desktop panel about whether they own smartphones and to what extent they have installed applications (apps) tied to specific industries.

WhitepapersSee More

Getting Mobile Right

Are You Getting Mobile Right? (Part III)

How can marketers increase their share of mobile consumer activity? It’s important for marketers to view their brand’s mobile presence within the context of their competition, because they could be missing best-in-class opportunities that their competitors have already discovered.

Digital CMO SummitSee More

Getting Digital Right with Kelly Johnson

Getting Digital Right with Kelly Johnson

In the video, Kelly Johnson of ESPN shares her perspective on Getting Digital Right at ESPN and the importance of understanding how digital works in the landscape of how people are consuming media.

EcommerceSee More

Amazon

Winter Holiday First Half Highlights: Amazon Gets Some Attention

With around 20% of retail sales occurring at the end of the year, stakes are high right now for the retail industry to capture consumer attention and convert into sales ASAP. While the results aren’t in yet, Cyber Week provides a great first look into the race thus far.