Mobile Twitter Users Are the Ideal Audience for Advertisers
A new study by Compete and Twitter found that primary mobile Twitter users in the U.S. are more engaged than regular users. These users are 86% more likely to be on Twitter several times a day than the average Twitter user. They interact more with tweets and follow more brands. What do marketers need to know to better connect with these mobile consumers?
The Future of Social is Mobile
Today’s mobile devices effectively combine elements of computers, entertainment centers and communications networks in a way that both extends and transforms the social networking experience. The Dutch airline KLM recently came up with an interesting idea. When customers book tickets through its website, they can check out the Facebook and LinkedIn profiles of their fellow passengers – with permission, of course – and decide who they want to sit next
Instagram vs. Picplz – The Tale of Two Photo Apps
Image from: Camera Image / Shutterstock As everyone on the planet is now aware, Instagram, the mobile photo-app of choice among hipsters, is going to be acquired by Facebook for a magical $1 billion. The world of consumer apps is tough – how many other photo apps are out there that had close to the same functionality but yet didn’t take off like Instagram did? In the case of Instagram,
Is a “location-based flirting app” a good idea?
Image from: Smartphone Image / Shutterstock This afternoon I read that Skout, a location-based social networking app for singles, recently received $22 million from Silicon Valley VC firm Andreessen Horowitz. Since I had never heard of Skout before, I decided to go more research. The app allows users to see, or “skout,” who is nearby – without disclosing their exact location. If you see someone you like, you can send
K. Rose’s Little App Goes to Market, Abandoned After Bringing Home the Bacon
Image from: Pig Image / Shutterstock This past October, I was pumped about a new iOS application called Oink. It was headed-up by Digg.com’s founder Kevin Rose, and experienced aggressive growth in the first few seeks of being on the Apple app store, making it’s brief 5 months of existence bittersweet for highly engaged community members. If you notice, the oink.com landing page received a significant bump in daily attention and reach on Nov 3rd when it
Oh, Snap Instagr.am! Your App Rocks, But Your Website Sucks!
They say you can learn a lot about someone by navigating their iPhone app folders, under that theory I must be a narcissistic gamer who has no sense of direction. While I don’t necessarily think I am a gamer, I do know I have no sense of direction, and that I prefer to take photos on my iPhone (see Facebook album: My Life According To My iPhone). With more than
Digital CMO Series: Mike Cooley, Sprint
“Focus on Mobile First” Mike Cooley, Vice President of online channels at Sprint manages the strategic, creative and technical initiatives impacting the web experience for both current and prospective customers. During his session – The Journey to Customer Experience Excellence at the Digital CMO Summit Mike shared how Sprint.com integrates community, support, account and commerce functions to create more meaningful connections with consumers and deliver a better customer experience. Below
The Number 4 Gives You Some Street Cred
Wireless carriers have been talking a lot about 4G lately – fastest, LTE, best network, largest 4G network, – but what does it all mean? Our clients are certainly asking us how this weighs into a consumer’s decision when picking out a new mobile phone. So, we decided to ask consumers a few questions to see just how savvy they are about this new technology. Short answer: Not very! For
Are Early Adopters of Mobile Banking Satisfied?
When you follow the mobile wallet news, one of the first things you notice is that there is an enormous amount of investment in mobile banking services. It seems like banks and other financial services firms launch a new app every week. Even credit unions are in on the mobile action. Qualitatively, the investment seems disproportionate to the current adoption level. I can’t say I know anyone who uses mobile
The Biggest Winner from Google/Motorola Is… Microsoft?
Two years ago I facilitated a competitive brainstorming session for a leading pre-paid wireless service provider, with the goal of identifying the threats to incumbent brands. One of the ideas we discussed – but dismissed as too far-fetched – was Google becoming a disruptive provider of free wireless services. Not just free software, but free everything: hardware, software, apps and connectivity – the entire value chain. After all, if Google
Kantar Media’s Compete and Ground Truth Launch Two-Screen View of Digital Consumer Behavior
Industry’s Only Integrated View of Consumers’ Behavior Across Mobile and Online Platforms BOSTON, MA and SEATTLE, WA–(Marketwire – May 5, 2011) - Compete, a Kantar Media company, and mobile audience measurement firm Ground Truth today unveiled the industry’s only two-screen view of digital consumer behavior, across both online and mobile platforms. Compete’s industry-leading panel combined with Ground Truth’s mobile data provides detailed, cross-platform insights into consumers’ behavior as they alternate between screens