Mobile

Sprint’s “Cut Your Bill in Half Event!” grabs attention of Verizon and AT&T subscribers

Millward Brown Digital Original Research: Sprint’s “Cut Your Bill in Half Event!” grabs attention of Verizon and AT&T subscribers

Marketing to GenX: The In-Between Generation

GenX is a digitally transitional generation, falling squarely between Millennials and Boomers. It’s interesting to note that tablets are the exception – GenX slightly leads the pack in tablet usage.

Marketing to Millennials: The Right Screen for the Right Task

Millennials, Generation Xers, and Baby Boomers use digital and mobile differently to consume content and shop for products online. This three-part blog series will recap some key takeaways for each generation, starting with Millennials.

Webinar Replay: Mobile vs. Desktop Retail Shopping Trends & Implications

To examine how consumers are using their mobile devices to shop, Millward Brown Digital analyzed the passively collected consumer behavior across ten of the leading US online retailers from January through June of 2014.

Webinar Replay: Automotive Mobile vs. Desktop Shopping Trends

To examine shifts in desktop and mobile shopping usage, Millward Brown Digital investigated mobile vs. desktop shopping trends from October 2013-April 2014.

Webinar Recap: Getting Mobile Right

Millward Brown Digital recently hosted the webinar “Are you Getting Mobile Right?” Chris Collins and Rachel Eisenberg examined the top challenges marketers face when leveraging mobile to drive brand growth and offered insights to help marketers put mobile to its best use within their overall marketing strategies.

Are You Getting Mobile Right? (Part III)

How can marketers increase their share of mobile consumer activity? It’s important for marketers to view their brand’s mobile presence within the context of their competition, because they could be missing best-in-class opportunities that their competitors have already discovered.

Are You Getting Mobile Right? (Part II)

As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands.

Are You Getting Mobile Right? (Part I)

Did you know that mobile now surpasses TV as the most-used screen among multiscreen audiences? If it wasn’t clear already, this confirms that mobile is a key component to a successful digital strategy, and to a holistic consumer-driven strategy overall. To help marketers better understand how to utilize mobile’s strengths as a marketing platform, today we released Getting Mobile Right, a follow-up to our earlier Getting Digital Right study.

Amazon Fire Sparks an Interest

Amazon introduced its latest tech device, the Fire Smartphone, potentially interrupting the device industry for the second time after entering the tablet market in 2011. The big question is: will it be successful, especially given a saturated smartphone market?

Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers

With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.