Case Study: Why Engagement Doesn’t Always Equal Higher Sales

In 1946, Juan Trippe established the InterContinental brand and opened their first hotel in Béllam, Brazil. Since then, the InterContinental Hotel Group has become the largest hotel company in the world with over 675,000 rooms in over 100 countries. In 2008, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia founded Airbnb in San Francisco, CA. Since then, they have expanded to 34,000 cities in 192 different countries and offer over 500,000 rooms.

10 of the Best Ecommerce Tools to Help You Win this Holiday Season

The most jolly time for both consumers and retailers is on in full force, the holiday season has started. So how can retailers, or more specifically, eRetailers, take advantage of the holiday season and receive the gift of a record high sales quarter? The solution is most likely the perfect combination of marketing, sales promotions, and optimization.

20+ Black Friday & Cyber Monday Facts That You Need to Know

Shoppers are keen on researching for the best deals and rely on different sources to gather information. The majority of shoppers are visiting Black Friday and Cyber Monday deal sites such as and They’re also browsing online store circulars, visiting retailer websites, checking out social media pages and talking to friends and family about promotions.

Comparing Conversion Rates of Crowdfunding Pioneers

When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter – and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the industry, and had people seriously recondsidering the legitimacy of crowdfunding. Today, the top five projects combined have received over $32 million dollars in funding.

Announcing Millward Brown Digital’s Online Conversion Insights

Conversion tracking is an essential part of any digital marketing strategy. No matter what the conversion represents, your conversion rate is one of the most important metrics you have in your optimization arsenal. With how important this metric is, it is surprising to find that 70% of marketers are not aware of their competitors’ conversion rates—or the average in their industry.

The Future of Flash Sale & Group Discount Websites

Back in 2007, daily deal and flash sales sites were rising stars in the ecommerce world. The explosive growth and the exponential increases in customers were staggering. However, in 2011, criticisms of these sites began to rise exponentially as well.

Analyzing Influences in the Consumer’s Purchase Decision: Athletic Footwear

Our ever-changing and increasingly digitally-focused society has led to profound shifts in consumer shopping behavior as they navigate their individual paths to purchase. While shopping was once limited to store hours, the rise of ecommerce and mobile has allowed consumers to shop wherever and whenever they choose.

Should Retailers Invest in Mobile Shopping Apps?

Technology is changing the way consumers shop. More and more people are not only shopping online, but shopping online from a mobile device. Our recent survey identifies these trends for retailers to decide their best plan of action.

Have Your Conversion Funnel Cake and Optimize It Too

Funnel cake is a delicious summer treat and may not have much to do with ecommerce, but your conversion funnel certainly does. If you’re stuck in an ecommerce rut and don’t know what to do, don’t worry; you can continue to use aspects of your funnel as they currently stand and test different versions of landing pages, shopping carts, checkout processes, etc. using A/B testing.

Make the New Path to Purchase Work For You

The singular, orderly, sequence of purchase stages has been scrambled, and marketers need to conform quickly. Consumers are changing the way they research and purchase online, and new shopping paths are emerging depending on behavior, device, location, and intent. It’s not just what consumers do that is important; it is also how, when and why they do it. Consumers are distracted, but smarter. Marketers can be smarter, too.

The 6 Types of Digital Consumers and Their Paths to Purchase

In our continuing research on the digital consumer, it’s imperative to ask ourselves what role digital media plays in the path to purchase—the journey consumers take along the decision-making process. A study released today by GroupMNext and Compete gives us significant insight into the Modern Digital Consumer Journey.