Ecommerce

Winter Holiday First Half Highlights: Amazon Gets Some Attention

With around 20% of retail sales occurring at the end of the year, stakes are high right now for the retail industry to capture consumer attention and convert into sales ASAP. While the results aren’t in yet, Cyber Week provides a great first look into the race thus far.

Brands Searching for Success on Amazon

Amazon remains the dominant player in US ecommerce, but how and where on Amazon are consumers shopping brands’ categories?

Five Things that Every CPG Brand Needs To Do to Win Online

For years, CPG manufacturers have thought of the ecommerce channel as an opportunity further off in the future. There are five things that every CPG brand should be doing as they plan and execute their ecommerce strategy

For Retailers, Search Needs to be About More than Clickthrough Rate

For brands, the challenge is understanding how shoppers use search to find products so that they can create an easy, consistent experience across retailers.

Online-Only Retailers are Positioned to Take a Bite Out of Pet Sales

Online-only pet retailers like chewy.com and wag.com have exploded in the past year while big-box specialty retailers experience flat online traffic growth.

Conversion Optimization: Which Metrics Matter?

Conversion optimization should be critical to every business, not just those with ecommerce offerings. Find out which metrics should matter to you and why.

Why Conversion Optimization Should Be Your Top Priority in 2014

Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve?

Big Games, Big Records, Big Data: Comparing GTA V and COD: Ghosts

One of the most popular titles of 2013, Grand Theft Auto V (GTAV) currently holds 7 Guinness world records including, “highest grossing game in 24 hours” and “best-selling videogame in 24 hours.” Just 3 days after the release of GTAV, the game had grossed $1 billion.

Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers

With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.

Black Friday & Cyber Monday Report: Everything’s Merry for Amazon

It seems as though every year, more and more pressure gets put on Black Friday and Cyber Monday. Not only are these important days for retailers to capture holiday shopping sales, but lately it seems that consumer confidence, holiday season projections and the weight of the world rests on the results.

Holiday Gift Card Demand 2012 – 2013

With every holiday season comes a handful of must-have items for kids (remember Tickle Me Elmo?) and adults alike. There is one item that continues to get hotter every year: the gift card. Holiday gift card sales are expected to reach $29.8B, up $1B from holiday 2012, according to the National Retail Federation. Often times the mental image associated with gift cards is the procrastinating shopper in a physical retail store on December 24th who resorts to plastic in fear of showing up to Christmas without a gift for a loved one.