Digital CMO Summit

The Digital CMO Series – Bringing The Connection Project to life in New Orleans

The last Digital CMO Series post focused on what The Connection Project means to us as digital marketers and how leaders in the industry are finding new and innovative ways to connect – both online and off.  During our time at the 2011 Digital CMO Summit – attendees had the opportunity to connect in a powerful way to the city of New Orleans. A city still recovering, six years after

Digital CMO Series – The Connection Project

The Compete Digital CMO Series is back! Over the next few months we will be sharing with you fresh insights, interviews and videos – from industry leaders who are navigating the new digital economy and successfully winning the hearts, minds and wallet share of today’s digitally connected consumers. At the Digital CMO Summit we spoke a lot about the importance of making connections. From building personal connections, to connecting data

Digital CMO Summit 2011- Day 2 Wrap-up

Before we jump into the Day 2 Wrap-up — a few highlights from Thursday afternoon. Attendees enjoyed doing the following activities: Golf at Audobon Park A private Culinary Experience with Dominique The “History, Highlights, Hope” Tour of New Orleans Braving the Bayou We all reconvened at the Roosevelt for a terrific (and authentic) Mardi Gras Float down to Tipitinas. Here is a quick picture, links to more on our Facebook

Digital CMO Summit 2011- Day 1 Wrap-up

This time last week, we were JUST kicking off the 2011 DCMO Summit down in the Big Easy.  N’awlins. #Nola. New Orleans. You get the drift, right? Having had the last few Summits in locales like Miami and Newport, we opted for New Orleans as the host city this year, and what a host it was. In between talks from Arianna Huffington, Google, ESPN and Twitter, we had our fill

Digital CMO Summit: Weekly Wrap-up

This year at the Digital CMO Summit an impressive line-up of speakers is set to take the stage. The agenda features presentations from Arianna Huffington, now of AOL, and leaders from Twitter, Jetsetter, Skype, Sprint, Verizon, Yahoo, ESPN and GroupM. The theme for this year’s event “The Connection Project” will uncover new and exciting ways brands and their agency and media partners are connecting disparate data to uncover new insights,

Digital CMO Summit: Digital Marketing as a Game Changer

In the spirt of connectedness, and the THEME for this year’s Digital CMO Summit in New Orleans, we’d like to occasionally feature content from some of our partners and attendees at this year’s Summit. Today’s blog post is adapted from NEAL PRESCOTT’S REVIEW of Fast Company’s February article on the “FUTURE OF ADVERTISING”. Here are some key takeaways from Neal’s review, and what it means for all of us as

Digital CMO Summit: Weekly Wrap-up

Only six weeks left until we head to New Orleans for the 2011 Digital CMO Summit.  Our theme this year, The Connection Project will explore all of the ways that marketers need to “make connections” in 2011, to really succeed.  For example,  Moving from collection to connection: marketers are collecting so much data but now must connect it to influence and improving marketing programs and ROI; Connecting disparate data sets:

Old Symposia Never Die, They Become a Forum!

When you have as much gray hair and have worked in our industry as long as I have, you can benefit from looking back over a working lifetime of different conferences, summits, and even symposia. These range from small private seminars in exotic locations (I will not mention locations in case my boss is reading!) to large scale commercial events. My office and indeed some rooms at home are full

Digital CMO Summit: Weekly Wrap-up

Each year, we hold an invitation-only summit that brings marketing executives from top advertisers, agencies and media companies together, to discuss how the internet and digital media are transforming their businesses.  Last year, the Digital CMO Summit theme – The Big Brand Theory uncovered how big brands are taking steps to transform online branding, digital measurement and creative execution. Lots of great ideas and marketing innovations were shared and can

Happy Valentine’s Day from Compete’s President

It’s Valentine’s Day, and what better time to show our appreciation to clients, supporters and the people who we worked with over the past year. We move so quickly these days that we often forget to celebrate our accomplishments, especially those of our clients. So this is my Valentine, celebrating all of our relationships and some of the reasons these past twelve months have been so special. We now have

The Big Brand Theory Whitebook: Digital Insights From Industry Leaders

At the Compete Digital CMO Summit this past May, senior marketers shared their perspectives on “The Big Brand Theory,” including how their companies are taking steps to transform online branding, digital measurement and creative execution.  Since the dialogue went beyond theory to fundamental changes in practice, we wanted to share some insights to help you shape your own digital efforts, with The Big Brand Theory Whitebook. Hear from senior marketers