DCMO Series: 9 Path to Purchase Questions for Jason Burby of POSSIBLE
“The current consumer path to purchase is far more disjointed and fluid than most marketers are willing to accept. It is vastly different across industries, geographies, cultures, ages, etc. One size solutions fit no one.”
DCMO Series: 9 Path to Purchase Questions for VP of Agency & Publisher Solutions
Mike Perlman, our Vice President of Agency and Publisher Solutions, talks about gift buying habits, his short attention span for spending time in a mall and what he’s looking forward to in South Beach at this year’s Digital CMO Summit!
DCMO Series: 9 Path to Purchase Questions for VP of Transportation
“For every one company trying to direct a consumer to buy its product or service online, there are 99,999 others trying to redirect them to theirs.” Lincoln Merrihew, our Vice President of Transportation shares his answers to our 9 questions on path to purchase.
DCMO Series: 9 Questions on Path to Purchase for CMO, Stephen DiMarco
Over the next few months we will be sharing actionable insights and recommendations from industry leading speakers and attendees from the Digital CMO Summit here on the blog. This week, Compete’s CMO, Stephen DiMarco, has gotten us started by sharing his answers to our 9 questions on path to purchase.
Digital CMO Series: Possible Worldwide
At the Digital CMO Summit this past May, we caught up with our New Influencer’s Panel host Kunal Muzumdar. Kunal is the Director of Strategy at Possible Worldwide where he oversees the strategic planning, social media and emerging media disciplines across the agency. Kunal Muzumdar, Director of Strategy, Possible Worldwide at the 2012 Digital CMO Summit by Kantar Media Compete. www.digitalcmosummit.com Hear from Kunal in this exclusive one-on-one interview –
Digital CMO Series: AOL
At the Digital CMO Summit this past May, we had a chance to sit down with our Keynote speaker David Shing, Digital Prophet at AOL. As Digital Prophet – David Shing spends a lot of time understanding what is happening in the digital landscape. He shared his perspectives on the future and current state of digital with us in an action-packed session. Hear from Shingy in this exclusive one-on-one interview
DIGITAL CMO SERIES: Buddy Media
With so much happening in social media today it can be difficult for brands to measure what is happening across all of the platforms. At the 2012 Digital CMO Summit, Jeff Ragovin, Co-Founder and Chief Strategy Officer at Buddy Media shared his perspective on how brands are streamlining and leveraging social data to create more powerful content. Throughout the session Jeff shared case-studies from Ford, The Body Shop and Mattel
Digital CMO Series: Four Seasons Hotels and Resorts
Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts gave us an insider’s look into their digital strategy. With a heavy emphasis on digital, Four Seasons is paving the way for marketers in the luxury hotel industry and beyond; maintaining a consistent brand message and experience for the consumer both online and off. Elizabeth identified a number of key points on the state of “luxury” today
DIGITAL CMO SERIES: Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!
Edwin took the stage on Day three of the Digital CMO Summit and delivered his session Phase 2 of Video: Revolution Evolution. He shared how Yahoo! is helping brands understand how to best leverage the art of storytelling to better connect with consumers across paid, owned and earned (POE) media. Below Edwin provides a detailed summary of his session presented at the Digital CMO Summit. In 2009, Yahoo! commissioned a
DIGITAL CMO SERIES: Jack Flanagan, Bluefin Labs
Last week in Beverly Hills, CA Compete hosted the ninth annual Digital CMO Summit. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on The Impact of Influence, the 2012 Summit theme. Over the next few weeks we plan to share with you the highlights and decks from their presentations. First up
10 Photos from the DCMO Summit!
This time last week we were kicking off the 2012 Digital CMO Summit in Beverly Hills. Between speakers from AOL, Yahoo!, Funny or Die, and Vice, to views of the LA skyline and celeb sightings, we weren’t ready to leave. Below are just a few photos from our time in the 90210. Scott and Ryan are helping build bikes for the Boys and Girls Club of East LA, which is up