What Does it Really Mean to be Innovative?
Last week’s session at the Ad Club of NYC hosted the innovative expertise of speaker, Saneel Radia. Radia is the Director of Innovation at Vivaki and the founder of innovation boutique, Finch15. He challenged the group to think about what the word “innovation” really means. Sure, we hear it all the time. But what must a company actually do to be considered innovative?
October Data is Now Live – TheVerge.com, JetBlue.com, Halloween and More…
October data is live and available now for Compete PRO customers! Before I share the insights from our October data, I’d like to tell you about the new Site Finder capability in the Advanced edition of Compete PRO. Many of our customers have asked for the ability to generate lists of websites that satisfy certain criteria.
How to Maximize Ad Efficiency by Reaching Your Exact Target Demographic
As MySpace continues to surprise just about everyone with some of the highest traffic numbers they’ve had in years and a 50% increase in users since the relaunch, one thing that is still concerning is the tremendous drop in visitor engagement.
Announcing Millward Brown Digital’s Online Conversion Insights
Conversion tracking is an essential part of any digital marketing strategy. No matter what the conversion represents, your conversion rate is one of the most important metrics you have in your optimization arsenal. With how important this metric is, it is surprising to find that 70% of marketers are not aware of their competitors’ conversion rates—or the average in their industry.
Compete Launches Weekly Digital #DataHunt Contest
Compete eats, sleeps, and breathes online data. Using our free Site Analytics tool, you can catch the digital data fever too! Compete is launching a Digital #DataHunt contest that will reward one lucky – and skilled – marketing researcher each week. Here’s how it works… every Tuesday afternoon at 2PM EST a new contest question will be posted on our Twitter page. The answer to the question can be found
Announcing Millward Brown Digital!
We’re very excited to announce today that Compete and Dynamic Logic are coming together as Millward Brown Digital! This means that we’ll be able to provide you with even better consumer, brand, and media insights.
Fourth of July: Battle of the American BBQ Brands
Happy Fourth of July, marketers! Today we celebrate the birth of our country the American way: grilling, drinking and watching fireworks with friends. As most of the nation is closed for business today, which American brands are reaping the benefits? We looked at the online traffic data to the most popular charcoal, hot dog, and domestic beer brands leading up to the fourth.
Will Viral Videos Save Kmart?
I don’t watch television often (Netflix and HBO Go are my best friends), which means I don’t see many commercials. Usually that’s a good thing, but recently I was disappointed I didn’t see the hilarious new Kmart ads sooner. The first spot, “Ship My Pants” went live on April 10th. The ad promotes Kmart’s free shipping service, an effort to drive shoppers to Kmart.com which offers more products than the stores.
May’s Top 50 Sites: Facebook Didn’t Win Back #2 From Yahoo!
For the consecutive second month, Yahoo.com was the second most visited website according to Compete’s latest U.S. traffic data. Yahoo! had over one million more Unique Visitors (UVs) than Facebook.com, who was pushed down to the #3 spot last month. Google.com remained at #1. Microsoft knocked Microsoft out of the top 10. May was a strong month for all Microsoft properties…
Competitive Intelligence for PR Part 2: Optimize Content with Search Data
In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…
Competitive Intelligence For PR Part 1: Evaluating Target Publications
In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…