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AffiliateSee More

3 Steps in Picking the Perfect Affiliate Partners

Affiliate marketing is one of the best ways you can sell your product. There are a lot of advantages to having someone else sell for you, including exposure to an audience you may have never reached on your own. Building out your affiliate program is like choosing your friends; you need to carefully pick and choose who you work with since they will be directly representing your brand and…

BrandSee More

valentine's day flowers

February Data is Now Live – Winter Olympics, Valentine’s Day, and more…

The weather’s finally warming up in Boston and February data is live and available in Compete PRO! Not only that, but we kicked off a contest for all Compete PRO users last week where you can share your success stories with us and win some awesome prizes. We can’t wait to see how Compete PRO has helped you!

DisplaySee More

Traffic Acquisition

Traffic Acquisition + Personalization = Higher Conversion Rates for Marketers

As a marketer, building out your list of affiliates is an important component of your traffic acquisition strategy. Understanding first what is working for your competitors is a great initial step—Phase 1. After all, “imitation is the sincerest form of flattery.”

EmailSee More

Email

Why Email Marketing is Still Effective for Brands

As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.

SocialSee More

Weekly Pulse

The Weekly Compete Pulse

Hope your weekend’s going great — if not, check out our roundup of interesting and popular stories from the web! We hope they brighten your day.

SearchSee More

Flappy Bird Examiner

(Flappy) Bird is the (Key)word: Lessons from its Virality

If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.

NewsSee More

March Madness Stock Photo

Sunday Series: March (Monthly Metrics) Madness!

Like the flowers of spring, our March data is out, and with that comes our fast moving categories! It’s no small surprise that College Sports made it as one of our top growing categories. Check out what websites spurred on increased traffic!

MobileSee More

Mobile vs Desktop

Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers

With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.

WhitepapersSee More

Site Finder

3 Easy Ways to Discover New Business Prospects

Whether you work in sales, do full time business development work, or you handle new business prospecting at an agency, you need to stay on top of new ways to constantly find new prospects. Sure, there are dozens of databases available that have contact information for thousands of professionals, but you might not know enough about the companies from those databases to make informed decisions about which prospects are good fits.

Digital CMO SummitSee More

Digital CMO Series: Evol8tion

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.

EcommerceSee More

conversion funnel

Why Conversion Optimization Should Be Your Top Priority in 2014

Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve?