Donglegate and the Evolving Role of Social Media At Work
PyCon, the annual conference for Python developers, was different this year. The event was overshadowed by a heated debate about gender, conduct, and the role of social media in the workplace. For those unaware of the “incident”: A female PyCon attendee tweeted a picture of two male attendees after being offended by their conversation that included sexual innuendos regarding “dongles” and “forking code.”
Mobile Twitter Users Are the Ideal Audience for Advertisers
A new study by Compete and Twitter found that primary mobile Twitter users in the U.S. are more engaged than regular users. These users are 86% more likely to be on Twitter several times a day than the average Twitter user. They interact more with tweets and follow more brands. What do marketers need to know to better connect with these mobile consumers?
Free Super Bowl Buzz–Brands Newsjack the Blackout
Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Super Bowl power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Super
What Can Vine Do For You?
Image from: Vine / Tech Cocktail We’ve been following (and playing around with) Vine’s new six-second video app these last few days, and thinking about what Vine means to you as digital and social marketers. Here goes: Early struggles, quick recovery. The first edition of the Vine App came with its fair share of struggles. Some videos didn’t get uploaded, log-in credentials were swapped with other users, and there was
Instagram Upset: Are marketers taking user-generated content for granted?
The Social Makeup of Social Media: Income Breakdown
Out of sheer curiosity, we here at Compete used our demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context. Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr
This is What an Age Breakdown of the Top Social Sites Looks Like
Image from: Baby On Computer / Shutterstock Seeing the age distribution across 6 of the top social media sites is a bit of a paradox: you almost expect the various patterns, but to see them in hard numbers brings a bit of objective clarity towards the assumptions and impressions we all have about who visits these sites. Below is an infographic put together using Compete’s demographic data for 6 social
Tweets and Their Influence on Online Shopping
Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them. Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to a retailer Tweet more likely to visit
Looks Like Facebook Made an Insta-Success
Image from: Instagram Web Profiles / Instagram.com I am no newbie to Instagram. As one of my favorite apps on my iPhone I have been begging Instagram for months now to create a web experience so that my iPhone/Android-less friends can see the light (and Instagrammed photos) and participate in the experience on the World Wide Web. Last week, Instagram profiles were introduced on the web. Instagram has always been
4 Lessons In Viral Marketing From On High
Image from: Virus / Shutterstock We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here
Was the Daily Twist a Slam Dunk for Oreo?
Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the