Daily Reach vs. The Gap Logo Swap:

As we all know the Gap logo is back to the way it always has been. How did daily reach get affected during the swap out stint? See the red circle above on October 4th; this is the date of the “new” logo release. Reach was the highest it has been in the past 6 months, meaning on that date Gap.com was visited, amongst the IBP, higher than…

No String Attached! Who doesn’t love a free trial?

Free trials offer the best of both worlds.  Businesses and consumers both win. This summer, Netflix and Healthworks both wooed me with their awesome services, but in the end I just didn’t have enough time (or discretionary money) for either.  Sprint, on the other hand, offered me the most attractive option, and right at a time when my 2-year mobile contract had just ended, of an affordable data plan with

Old Navy $2 Megasale

Recently an Old Navy online ad on Yahoo for a “˜$2 Cami Sale’ caught my eye. The Old Navy ad prompted consumers to use the secret passcode “˜CAMI4ME’ in-store to cash in on the deal. I have to admit I am a huge fan of Old Navy’s $2.50 flip-flops as well as some of its other great bargains, so I quickly clicked over to oldnavy.com with hopes of using the

The Whistle Blew Loud in July for WikiLeaks

July data is live on Compete.com, and to no surprise of many, Unique Visitors to WikiLeaks.org increased 168% month-over-month. WikiLeaks.org, a safe-haven website dedicated to whistle-blowing, made headlines in July when it released classified military documents about the war in Afghanistan. As the media drew much attention to the WikiLeaks story, people raced to WikiLeaks.org to see for themselves what all the hype was about.

Firefox Personas-What’s Your Style?

You’ve got personality! You’ve got style! Does your browser? Firefox 3.6 browser can too with a persona. Firefox 3.6 makes it possible for you to change the appearance of your browser with a single click (sans restart-hallelujah!). There was some initial buzz around the launch of of Firefox 3.6 in January, which died out quickly as shown by the graph below.

Using the Online Channel for CPG Product Launch: Yoplait Greek

How do you launch a new product in the $3.7B yogurt industry?  That’s a question that Yoplait, a General Mills brand, recently tackled with the launch of Yoplait Greek.  The Greek yogurt market already has several top competitors including Fage and Chobani.  However, Yoplait Greek managed to attract ninety thousand consumers to its site in the month of March.  That volume is 3x the number of visitors compared to the

Display Campaigns Drive as Much as 50% of Retailer Site Traffic

There has been quite a bit of talk in the online advertising community about attribution modeling which raises the question of how much credit the last ad should actually get when a user visits a site or performs a key purchase indicator?  Many companies are looking at attribution modeling to determine the true effectiveness of an ad beyond just what the click-through and direct response metrics portray.  The primary contention

Apple Having a Little Fun

When you take a look at online display ads today, it is usually automotive or entertainment companies that have splashy eye-catching ads.  But leave it to Apple to pave the way for more exciting ads that standout in the Tech category.  Apple has made headlines before with creative video ads aimed at attacking its rival Microsoft on the front pages of top news sites like Wall Street Journal and New

The Dove Soap Bubble

According to the Google Keyword Tool,there were 7.5 million broad match searches on the term "˜soap’ in September.  Granted that some of the searches are related to "soap operas" rather than cleansing soaps, there are still quite a few people searching for the term.  CPG companies are fueling this growth in search with increased investment in online advertising.  In fact, according to TNS, one of the leading soap brands Dove

Walmart: A Growing Giant — Part 2

Last week we looked at how retail king Walmart has used online display advertising to drive growth in site visitors at a faster rate than its rivals. So far this year, Walmart has run several prominent display campaigns on high reach placements like the homepages of AOL and Yahoo!. Of course the marketing team at Walmart is savvy enough to test and vary the creative, messaging and the format of

Summer Movie Blockbusters Go Big on MySpace

The summer movie blockbuster season is just about here, with major new releases set to hit theaters in the next couple weeks. Studies show that advertising support can break or make a blockbuster in the lead up to opening night. On the web, movie advertisers love big, bold banners on popular movie sites like Yahoo! Movies, Fandango and MySpace. Here at Compete, we’ve got an eye on the MySpace homepage