Traffic Acquisition + Personalization = Higher Conversion Rates for Marketers
As a marketer, building out your list of affiliates is an important component of your traffic acquisition strategy. Understanding first what is working for your competitors is a great initial step—Phase 1. After all, “imitation is the sincerest form of flattery.”
The Shifting State of Digital Ad Sales
As readers of this blog know, at the end of this year the industry will begin transitioning from a served to a viewable impression standard. This may not happen tomorrow, or in October — but it will happen sooner than you think. Advertisers will finally stop paying for ads that have no chance of being seen by the consumers — that is, those ads that are below the fold or that are skipped too quickly.
The Unbearable Lightness Of Branding
Direct response campaigns bring in new customers, move the inventory and are held accountable to hard business KPIs. Branding is about creating awareness, perceptions and attitudes. Direct response results are evident from campaign data itself.
Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?
Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. Will this investment pay off for Yahoo?
Witty Galaxy SIII Campaign Is Paying Off
Image from: Samsung Galaxy SIII / XDA-Developers.com Consumer attitudes have changed quite a bit since the iPhone first redefined the meaning of “smartphone”. In today’s world the iPhone is hardly the only cutting edge option for the tech-savvy and design-conscious consumer, and choices are getting more abundant. In a recent Compete survey of wireless shoppers 1 in 4 iPhone buyers cited familiarity, not the coolness factor or the best technology,
Was the Daily Twist a Slam Dunk for Oreo?
Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the
Lucky Getting Lucky: Filling the Void for Compulsive Shoppers
For Lucky Magazine, could there be a better way to kick off their first ad campaign in 12 years than by preying on the compulsive consumption habits of consumers? Probably not. “FILL THE VOID” spout the ads, in a stark, monochromatic command. It’s a bit clinical, but it’s also a bit comforting. At least we’re all being honest about shopping, right? The mantra is catchy, perhaps a little dark, but
How Smooth is Dove’s “Show Us Your Skin” Campaign?
Image from: Dove Having your photo featured on a billboard in Times Square has never been easier! Dove’s newest marketing efforts are making this possible by encouraging women (age 18+) to submit a photo of themselves to be placed within a live digital billboard advertisement and allow them to “show off” their skin! Dove has taken on this image smoothly – arranging three stages of the campaign that have now
Is Display Passing The Test For Online Universities?
With people working longer hours than ever, it’s no surprise many are turning to online universities for their higher education needs. The allure of getting that shiny new degree, coupled with the ability to do it on your own terms, and on your own schedule, makes online education a tempting option for many busy professionals. There’s no shortage of advertising being put forth by schools like University of Phoenix…
Social Media Marketing #IWILLSWEAT
It seems like you can’t go to any marketing event these days without hearing social media marketing buzz words flying all over the place like paper airplanes in an unruly classroom. Yet what I feel we often lose sight of is that the frontier has not yet been completely explored. I suppose, much like the early days of the Internet, we’re in for a wild ride, learning many lessons…
“Rapture-tising”: After the Weekend, We’re Still Here…
Image from: Rapture / Shutterstock I love the term “rapture-tising,” which as far as I can tell was coined by Advertising Age in response to the ubiquitous advertising done by Family Radio, the multi-million dollar Christian media empire, in the months leading up to what should have been the beginning of the end of the world on Saturday. In case you didn’t see the billboards and ad-wrapped vehicles around your