Brand

Digital CMO Series: AOL

At the Digital CMO Summit this past May, we had a chance to sit down with our Keynote speaker David Shing, Digital Prophet at AOL. As Digital Prophet – David Shing spends a lot of time understanding what is happening in the digital landscape. He shared his perspectives on the future and current state of digital with us in an action-packed session. Hear from Shingy in this exclusive one-on-one interview

How Smooth is Dove’s “Show Us Your Skin” Campaign?

Image from: Dove Having your photo featured on a billboard in Times Square has never been easier! Dove’s newest marketing efforts are making this possible by encouraging women (age 18+) to submit a photo of themselves to be placed within a live digital billboard advertisement and allow them to “show off” their skin! Dove has taken on this image smoothly – arranging three stages of the campaign that have now

DIGITAL CMO SERIES: Buddy Media

With so much happening in social media today it can be difficult for brands to measure what is happening across all of the platforms. At the 2012 Digital CMO Summit, Jeff Ragovin, Co-Founder and Chief Strategy Officer at Buddy Media shared his perspective on how brands are streamlining and leveraging social data to create more powerful content. Throughout the session Jeff shared case-studies from Ford, The Body Shop and Mattel

Is Search So Easy a Caveman Could Do It?

As far as auto insurance goes, buying has only gotten easier. In fact, GEICO would say it’s so easy a caveman could do it. And while Progressive’s Flo might think differently, I decided to look and see how well these sites are performing. Last year we took a look at some of these celebrity icons in “So This Gecko, Caveman, and a Woman named Flo Walk into a Bar: Part 1”…

Digital CMO Series: Four Seasons Hotels and Resorts

Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts gave us an insider’s look into their digital strategy. With a heavy emphasis on digital, Four Seasons is paving the way for marketers in the luxury hotel industry and beyond; maintaining a consistent brand message and experience for the consumer both online and off. Elizabeth identified a number of key points on the state of “luxury” today

Weight Watchers Stays Top of Mind for the Health Conscious

Image from: Weight Loss Image / Shutterstock Summer is 8 days away, and that New Year’s Resolution to shed some pounds and get ready for summer ahead of time is firmly in the rearview for most of us (and probably completely forgotten by still more!).  A quick check of my own mid-section tells me I probably could have done a better job monitoring my fitness this winter, and while my

The Oatmeal vs. FunnyJunk Round II: Generating Ad Revenue from Stolen Content

Image from: The Oatmeal Last year, we wrote about two humor sites: The Oatmeal and FunnyJunk. At the time, Matthew Inman of The Oatmeal posted a comic explaining that FunnyJunk had been hosting many stolen comics from across the web, and profiting off of them through advertising revenue. We noticed that as of last year, content creators like The Oatmeal, were receiving significantly fewer unique visitors than content-aggregating sites like FunnyJunk. Fast

Entertainment junkies flock to Ticketmaster, Fandango and StubHub

Image from: Ticket Image / Shutterstock With the summer concert season upon us, and lots of great shows coming to Compete HQ’s hometown of Boston in the next few months, there’s a ton of buzz online about the best shows, and the best venues.  I wouldn’t mind checking out some of my favorite artists this summer, and maybe catch a Sox game or two.  Where does a fan go if

DIGITAL CMO SERIES: Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!

Edwin took the stage on Day three of the Digital CMO Summit and delivered his session Phase 2 of Video: Revolution Evolution. He shared how Yahoo! is helping brands understand how to best leverage the art of storytelling to better connect with consumers across paid, owned and earned (POE) media. Below Edwin provides a detailed summary of his session presented at the Digital CMO Summit. In 2009, Yahoo! commissioned a

DIGITAL CMO SERIES: Jack Flanagan, Bluefin Labs

Last week in Beverly Hills, CA Compete hosted the ninth annual Digital CMO Summit. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities.  The agenda was jam-packed with top-notch speakers who shared their perspectives on The Impact of Influence, the 2012 Summit theme. Over the next few weeks we plan to share with you the highlights and decks from their presentations. First up

10 Photos from the DCMO Summit!

This time last week we were kicking off the 2012 Digital CMO Summit in Beverly Hills. Between speakers from AOL, Yahoo!, Funny or Die, and Vice, to views of the LA skyline and celeb sightings, we weren’t ready to leave. Below are just a few photos from our time in the 90210. Scott and Ryan are helping build bikes for the Boys and Girls Club of East LA, which is up