10 Photos from the DCMO Summit!
This time last week we were kicking off the 2012 Digital CMO Summit in Beverly Hills. Between speakers from AOL, Yahoo!, Funny or Die, and Vice, to views of the LA skyline and celeb sightings, we weren’t ready to leave. Below are just a few photos from our time in the 90210. Scott and Ryan are helping build bikes for the Boys and Girls Club of East LA, which is up
Despite Social Media Campaigns, Games Still Dominate Nabisco’s Referrals
Image from: Nabisco Today is the 100th birthday of the Oreo cookie, and Kraft Foods is pulling out all the stops. Back in February, they launched a limited edition “Birthday Cake” version of the classic treat, in order to gain attention for their big day. On Facebook, Oreo launched their “Celebrate the Kid Inside” interactive campaign. From their Facebook page, users are urged to share their favorite Oreo stories, including
Don’t Want Your Startup to Get Punk’d? Ask Ashton to Invest
Image from: Business Insider It’s no secret that heartthrob Ashton Kutcher has a soft spot for tech start-ups. With more than 9 million Twitter followers and investments in everything from Flipboard to Airbnb it seems that no one is going to get Punk’d if Ashton is investing in your start-up. Looking at Compete.com I compared three (of the many) of Ashton’s investments: Chegg, Hipmunk and Blekko serve different purposes on
Maker’s Mark Holiday Sweater Heats Up December Traffic
Image from: Maker’s Mark As marketers we’re interested in how to create memorable interactions with our customers. One of my marketing friends explained to me once that the reason she enjoyed being a marketer is that she liked to find new ways to make people fall in love with a brand. While loyalty programs aren’t a new idea, having a creative approach can create a lasting impression. While this particular
Does Crowdfunding Drive Traffic?
Image from: Markus Gann / Shutterstock Crowdfunding is quickly becoming a new trend especially in the online space. With websites like Kickstarter.com, Quirky.com and Indiegogo.com creative projects are being supported and funded by people on the web. With even more ways to fund creative projects I looked at Compete.com to see which website sees highest traffic. Looking at Compete.com we can see that Kickstarter.com has over 700,000 Unique Visitors and
Five Key Content Strategy Elements that Made Me Fall in Love with b.good
I recently had a sit-down interview with Jon, one of the owners of b.good, to get the inside scoop on b.good’s content strategy. For those of you that haven’t experienced b.good, it’s a growing Boston-based burger chain, that specializes in making “good food, fast”. They offer a handful of juicy speciality burgers, killer salads, oven baked fries, and milkshakes to die for. The cherry on top of their heavenly milkshakes
America Jogs on Dunkin’
Image from: Zubada / Shutterstock I have never really believed the phrase “America Runs on Dunkin’.” For one, when running, coffee isn’t really the choice beverage. Two, growing up in California I never saw or ate from a Dunkin’ Donuts. But, after moving to Boston, I quickly saw that Starbucks has a huge competitor in the coffee biz (have you had a small iced hazelnut with cream and sugar?!?). Coffee
Can Offline Engagement Drive Online Change?
Image from: jcjgphotography / Shutterstock This post was co-authored by Ifdy Perez, Community Manager @Razoo Online transactions are on the rise and from online bill pay to credit card applications, supporting non-profits, charities and fundraising are becoming easier with Razoo.com. As a social philanthropist site, Razoo.com provides a platform for people to raise and support funds for various charities and non-profits. In order to empower users with tools that’ll help
Get Smart About Content: Louis C.K.’s DIY Video is No Joke
Image from: LouisCK.net Every good marketer knows that although content is king, the means by which people produce and consume that content are constantly changing, and no one understands the changing face of content like the entertainment industry. One of the most prolific comedians of his time, Louis C.K. has been innovating with his content for years. Most recently, he released his fourth stand-up special, Live at the Beacon Theater.
RE:CONNECT. The Connection Project Book
Internet. Social. Mobile. These innovations are giving us the ability to understand—and connect with—customers in new and exciting ways and will drive marketing trends far into the future. It’s fitting, then, that The Connection Project was the theme of the 2011 Digital CMO Summit, during which more than 150 industry leaders shared their success marketing to increasingly connected customers, winning over their hearts, minds, and wallets. But, why “Project”? Because
Overstock vs. O
Mashable recently published a piece on how O.com (formerly Overstock.com) was changing its name back to Overstock.com. Good move in my opinion – just looking at traffic to both web addresses, it is easy to see that the kind-of-cool-but-a-bit-strange URL www.o.com wasn’t getting the attention of consumers. For review, here’s Overstock.com’s traffic over the past two years: As you can see, the chart has been relatively stable during the past