Competitive Intelligence For PR Part 1: Evaluating Target Publications
In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…
Registering To Be the Biggest Baby (Brand) Online
The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents…
Super Bowl ’13: If It Wasn’t For Chrysler, Nothing Would Beat An Astronaut
Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (approximately 4 million dollars per 30 second in-game spot), and the importance of its return, Compete conducted a top-line analysis…
Free Super Bowl Buzz–Brands Newsjack the Blackout
Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Super Bowl power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Super
2013 Super Bowl Pre-Game Analysis
Image from: Superbowl / Shutterstock Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (near 4 million dollars per 30 second in-game spot), and the importance of its return, Kantar Media Compete conducted a
Should Livestrong sever ties with the Lance Armstrong brand?
Image from: elcerebrohabla Does the Livestrong Foundation need to further re-brand themselves in the wake of Lance Armstrong’s confession to using performance enhancing drugs? Trust is a necessary component of building a strong brand, and the scandal has tarnished it. Non-profits do not have a product, only a compelling mission which must bring in donations. The Livestrong Foundation has made critical strives to protect their brand. First, it has expanded
JCPenney and the Dangers of Selective Data
Image from: JCPenney Rebrands / brandsunderconstruction.com JCPenney has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, have said that this strategy isn’t working. But, I wanted to take a look at the Compete data
Was the Daily Twist a Slam Dunk for Oreo?
Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the
How Grey Goose is Capitalizing on Luxury Using Social
Image from: Grey Goose Hotel Noir / GreyGoose.com People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense. Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that
Is Everything Really All Natural at Chipotle?
Image from: Chipotle.com Chipotle Mexican Grill is not your typical fast food chain. With organic ingredients and their “Food with Integrity” mission, you’ll be hard pressed to find a dollar menu at this fast and casual restaurant. But as Chipotle continues to expand across the nation, with a “food culture changing cylinder of deliciousness” in hand, are consumers buying into what’s wrapped in foil? As far as fast-food chains go,
Walmart Boosts Conversions with Social Inspired Search Tool
Image from: Walmart Storefront / The Inquistr Online retailers are constantly trying to better understand exactly how consumers are shopping on their websites. If ecommerce sites can better understand the digital path to purchase, they can optimize their site’s layout, make it easier for the consumer to find what they are shopping for, and ultimately drive up conversion rates. One way a retailer can do this is by better understanding