Brand

Announcing New Mobile Measurement Solutions from Millward Brown Digital

We are proud to announce the launch of launch behavior-based mobile intelligence solutions to provide new visibility into U.S. mobile consumers and their path to purchase. With the new insights on how people use mobile devices while shopping, we are extending our expertise along the path to purchase – from how to reach consumers, to what advertising and messaging works across platforms, and now how they buy using their mobile phones.

Announcing Millward Brown Digital’s Online Conversion Insights

Conversion tracking is an essential part of any digital marketing strategy. No matter what the conversion represents, your conversion rate is one of the most important metrics you have in your optimization arsenal. With how important this metric is, it is surprising to find that 70% of marketers are not aware of their competitors’ conversion rates—or the average in their industry.

Compete Launches Weekly Digital #DataHunt Contest

Compete eats, sleeps, and breathes online data. Using our free Site Analytics tool, you can catch the digital data fever too! Compete is launching a Digital #DataHunt contest that will reward one lucky – and skilled – marketing researcher each week. Here’s how it works… every Tuesday afternoon at 2PM EST a new contest question will be posted on our Twitter page. The answer to the question can be found

Announcing Millward Brown Digital!

We’re very excited to announce today that Compete and Dynamic Logic are coming together as Millward Brown Digital! This means that we’ll be able to provide you with even better consumer, brand, and media insights.

Fourth of July: Battle of the American BBQ Brands

Happy Fourth of July, marketers! Today we celebrate the birth of our country the American way: grilling, drinking and watching fireworks with friends. As most of the nation is closed for business today, which American brands are reaping the benefits? We looked at the online traffic data to the most popular charcoal, hot dog, and domestic beer brands leading up to the fourth.

Will Viral Videos Save Kmart?

I don’t watch television often (Netflix and HBO Go are my best friends), which means I don’t see many commercials. Usually that’s a good thing, but recently I was disappointed I didn’t see the hilarious new Kmart ads sooner. The first spot, “Ship My Pants” went live on April 10th. The ad promotes Kmart’s free shipping service, an effort to drive shoppers to Kmart.com which offers more products than the stores.

May’s Top 50 Sites: Facebook Didn’t Win Back #2 From Yahoo!

For the consecutive second month, Yahoo.com was the second most visited website according to Compete’s latest U.S. traffic data. Yahoo! had over one million more Unique Visitors (UVs) than Facebook.com, who was pushed down to the #3 spot last month. Google.com remained at #1. Microsoft knocked Microsoft out of the top 10. May was a strong month for all Microsoft properties…

Competitive Intelligence for PR Part 2: Optimize Content with Search Data

In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…

Competitive Intelligence For PR Part 1: Evaluating Target Publications

In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…

Registering To Be the Biggest Baby (Brand) Online

The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents…

Super Bowl ’13: If It Wasn’t For Chrysler, Nothing Would Beat An Astronaut

Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (approximately 4 million dollars per 30 second in-game spot), and the importance of its return, Compete conducted a top-line analysis…