December Data is Now Live – NORADSanta.org, MegaMillions.com, HarryAndDavid.com, and more…
Happy new year! Another new year has begun and another month’s worth of new data is live and available in Compete PRO! I hope you enjoyed your holiday celebrations as much as I did and are ready to get right back into the swing of things this year.
The Weekly Compete Pulse: Looking Back at 2013
With 2013 in our rear view, we decided to look back at all of our blog posts and see which were the most read, liked, tweeted, and shared to show you what you found most interesting. Let us present the best of the Compete Pulse, as decided by 2013.
Online Shoppers Favor PS4 by 3:2 — And They’re Going to Walmart.com to Buy it
Last month, Microsoft and Sony renewed their rivalry to maintain fixtures in consumers’ living rooms with the launch of their updated gaming consoles. Sony’s PlayStation 4, which held an advantage in online shopping interest ahead of the launches, continued to attract more online shoppers than the Xbox One across the leading online retailers in November.
Introducing new Social Insights in Compete PRO
Today, we are incredibly excited to launch our new Compete PRO Social Insights module! The Compete PRO Social Insights module gives you information about activity happening on social media and activity occurring from social media on your website.
Sunday Series: Virality Brings Fast Mover Status
November was a good month for the personal blogs category, skyrocketing the second-highest amount of unique visitors (UVs) in two years. But this sharp jump in traffic wasn’t due to a sudden interest in personal blogs, it was due to a single site (with the slight help from a few others).
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: People Shopping on Mobile Devices Visit More Sites Than Those on a PC, Mobile App Metrics that Matter, Matt Cutts: Google Penalties Get More Severe for Repeat Offenders, and 5 Ways To Evaluate The Quality Of Audience Data.
November Data is Now Live – BET.com, Hallmark.com, Black Friday and more…
Happy holidays! To ring in the holiday season, November data is live and available in Compete PRO! Speaking of the holidays, Black Friday dominated the Monthly Fast Movers this time around. Beyond discount aggregator sites like BlackFriday.fm, TheBlackFriday.com, NoMoreRack.com, and BlackFriday.com, several brands also made it into the top Fast Movers like Hallmark.com and Express.com.
Case Study: Why Engagement Doesn’t Always Equal Higher Sales
In 1946, Juan Trippe established the InterContinental brand and opened their first hotel in Béllam, Brazil. Since then, the InterContinental Hotel Group has become the largest hotel company in the world with over 675,000 rooms in over 100 countries. In 2008, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia founded Airbnb in San Francisco, CA. Since then, they have expanded to 34,000 cities in 192 different countries and offer over 500,000 rooms.
What Does it Really Mean to be Innovative?
Last week’s session at the Ad Club of NYC hosted the innovative expertise of speaker, Saneel Radia. Radia is the Director of Innovation at Vivaki and the founder of innovation boutique, Finch15. He challenged the group to think about what the word “innovation” really means. Sure, we hear it all the time. But what must a company actually do to be considered innovative?
October Data is Now Live – TheVerge.com, JetBlue.com, Halloween and More…
October data is live and available now for Compete PRO customers! Before I share the insights from our October data, I’d like to tell you about the new Site Finder capability in the Advanced edition of Compete PRO. Many of our customers have asked for the ability to generate lists of websites that satisfy certain criteria.
How to Maximize Ad Efficiency by Reaching Your Exact Target Demographic
As MySpace continues to surprise just about everyone with some of the highest traffic numbers they’ve had in years and a 50% increase in users since the relaunch, one thing that is still concerning is the tremendous drop in visitor engagement.