Brand

YouTube’s Targeting Potential is Higher Than You Think

Eighty-three percent of Moms visit YouTube in any given month, about 3% more than the average Internet user…

The Great Outdoors Meets Digital

After a very long and cold winter for much of the Unites States, people across the nation are taking advantage of the great outdoors…

Verizon dominates Black Friday, but T-Mobile disrupts Cyber Monday

Millward Brown Digital looked at how shoppers engaged with each of the Big 4 Wireless Carrier sites during the 2014 holiday shopping season

Is Trivago Cleaning Up?

Trivago is one of the newer players in the US online travel space and has used TV ads featuring actor Tim Williams. Trivago leveraged that attention by holding a contest, the winner of which got to orchestrate a Tim makeover.

Prime Pantry Puts Costco and Sam’s Club on Notice

Amazon, eager to sustain its growth, is pining for a greater share of consumers’ monthly household purchases. As a result, Amazon and Costco could soon be on a collision course as the former puts everyday necessities in its sights.

Winter Holiday First Half Highlights: Amazon Gets Some Attention

With around 20% of retail sales occurring at the end of the year, stakes are high right now for the retail industry to capture consumer attention and convert into sales ASAP. While the results aren’t in yet, Cyber Week provides a great first look into the race thus far.

Holiday Shopping: How will your site Compete?

With the holidays right around the corner, most consumers are already creating their shopping lists, browsing for holiday gift ideas, and looking up holiday recipes. As a digital marketer you need to focus on building a more effective path to purchase and implementing valuable omni-channel marketing campaigns.

Brands Searching for Success on Amazon

Amazon remains the dominant player in US ecommerce, but how and where on Amazon are consumers shopping brands’ categories?

Tumblr Content Engagement Study: Measuring the Impact of Engagement on Consumer Behavior

For consumers engaging with branded content, 42% of Tumblr users agreed that interesting content shared by a brand weighs into their decision to continue using that brand, a lift of 12% when compared to non-users.

Smart Marketers Steal

You’ve probably heard the phrase “content is king,” but who is king of content? Since creativity is such a critical element of successful marketing strategies, we’ve put together a list of 10 awesome ideas that you definitely need to steal.

Conversion Optimization: Which Metrics Matter?

Conversion optimization should be critical to every business, not just those with ecommerce offerings. Find out which metrics should matter to you and why.