Automotive

Do Acura Fans Care About Jerry Seinfeld?

Image from: Por Homme As a longtime Seinfeld fan, I was excited to see none other than Jerry Seinfeld himself starring in a commercial for the new Acura NSX on Sunday. The commercial follows Seinfeld on his quest to bribe the man in line to receive the first of Acura’s hot new concept vehicles. The spot featured Seinfeld’s classic humor and even included a tribute to the iconic Soup Nazi. I thought

Insights into Fiat 500′s below Expectation Sales Performance

Throughout the last month, Fiat has experienced its share of tumultuous news. It began with a third quarter financial report that stated how Fiat (excluding Chrysler) lost $285 million in global profit while the brand it rescued, Chrysler, made $451 million and pulled the combined company into the black.  One of the leading culprits of Fiat’s below expectation performance is the Fiat 500 which has fallen behind its North American

Cruze to Market

Many call the Chevrolet Cruze the brand’s best small car ever.  Cruze sales in CY 2011 have averaged over 20,000 units each month—that’s about 13% of all Chevrolet sales—and Advertising Age just reported “Cruze” is one of the hottest automotive brands.  Launching a new model is hard enough; sustaining interest is just as hard and in November GM announced it was slowing Cruze production as sales cooled. To assess the

Webinar Replay: The Evolution of the Compact Car Segment and the Role Played by Social Media

Image from:Luti / Shutterstock The online automotive channel continues to increase in complexity – social media, model search, online shopping behavior- it can be difficult to stay in touch with the latest trends. Join us for a free webinar as Compete dives into the automotive industry and looks at how social media is impacting and engaging shoppers. Compete recently hosted a webinar where we dived into the compact car segment

Scion Music Measures

Scion has always been somewhat of an experimental brand, from marketing tactics to product design.  Music continues to play a lead role in Scion’s strategy: In July, Pandora and Scion announced that Pandora’s service would be offered in the Scion xB and tC.   And Scion recently announced it was going to effectively become an indie music label, with the Scion AV project (see scionav.com). However, Jack Hollis, Scion senior vice

Big 3 Reverse Cross-Shop: Headway!

Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers.  Many in the industry feel that with stable Big 3 finances and better products the reverse is now happening: import shoppers are increasing the extent to which they cross-shop Big 3 products.  To investigate, Compete analyzed reverse cross-shop rank for Ford, Chevrolet, and Dodge over time.  Reverse cross-shop measures the prominence of a

Toyota Will Struggle to Regain Marketshare: Compete Analyst on CNBC

Lincoln Merrihew, Managing Director of Automotive and Travel at Compete, was featured last night on CNBC’s Earnings Central segment on Toyota. Toyota released their quarterly numbers yesterday and due to natural disasters and the yen, there are worries that Toyota’s financial forecast may be in the red. Take a look at what Lincoln has to say about Toyota’s current state due to overwhelming circumstances, it’s marketshare, it’s competition, and how

Kia 2012 Targets: Can They Walk The Walk?

Last week, Kia Vice Chairman Hank Lee stated that Kia US sales will surpass 500,000 units in 2012.  Lee’s aggressive forecast is based partly on Kia’s 37% 2011 YTD sales growth, with about 470,000 expected for the full year.  To help facilitate the sales increase, Kia will increase the number of U.S. dealerships from 760 to 800 in addition to replacing poor-performing ones.  Kia will also increase production and inventory,

Ridgeline at Risk?

Recently several automotive publications have hinted that Honda may soon discontinue its innovative Ridgeline mid-size pickup.  Dodge just discontinued its like-sized Dakota.  Honda says it has no official plans to do so and just added some minor tweaks to the 2012 model.  Compete prepared a quick look at Ridgeline to inform Honda’s thought processes.  The analysis leverages Compete’s proprietary in-market automotive shopper metrics, which are based on unique consumers (i.e.,

Chrysler Pre and Post-Bankruptcy Analysis

Last week, former Chrysler CEO Bob Nardeli made a statement that the Obama administration didn’t need to give control of Chrysler to Fiat SpA in order to save it in 2009, only to back off it days later.  While we will never know what the condition of Chrysler would be today if Cerberus Capital Management LP was still in charge, we can examine how consumer demand for Chrysler, Dodge, and

2012 Honda Civic Pre- and Post-Launch Analysis

In June, Honda launched the 2012 Honda Civic after postponing the original launch due to quake-related supply shortages.  The launch was much-anticipated as six years had elapsed since the last redesign, and only three months since the devastating Japan earthquake and tsunami that significantly disrupted production.  But the segment has evolved significantly in six years, driven by the Elantra, Focus, and Cruze.  Given the importance of the Civic to the