Touchdown for Super Bowl Automotive Ads?
Image from: Ram Super Bowl / Detroit Free Press The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re
U.S. Auto Industry: 2012 in Review
2012 was a year of recovery for the U.S. auto industry. Sales reached a post-recession high 14.4 million units, the best performance in 5 years and up 13% over 2011. At the same time Japanese manufacturers, reeling a year ago with post-tsunami inventory shortages came storming back to post 20%+ sales gains in 2012. Lastly, GM and Chrysler began to shed their bankruptcy status, with Chrysler especially posting solid sales gains…
Super Bowl ’13: If It Wasn’t For Chrysler, Nothing Would Beat An Astronaut
Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (approximately 4 million dollars per 30 second in-game spot), and the importance of its return, Compete conducted a top-line analysis…
A Pickup Pick-Me-Up
Image from: Silverado / ConceptCarz.com November’s numbers are in, and GM’s Chevrolet Silverado was faced with 100+ days’ inventory at the end of the month; 60 is generally considered a healthy supply. An AutoNews article outlined GM’s plans to increase incentives by as much as $2,000 in customer cash to get those excess trucks off the lot. Typically, higher incentives lead to higher conversion. But, is that the best move?
Webinar Replay: Where Are Your Tire Shoppers?
Image from: Stacked Tires / Shutterstock Compete recently hosted a webinar: “Where are your tire shoppers?” We examined the state of the digital tire industry, with a focus on OEM and third-party sites. Gain traction with your shoppers with insights around seasonality, engagement and cross-visitation. Download the recording today and learn: Market dynamics that may be impacting the tire industry Seasonality affecting tire shoppers Recent movers and shakers engaging
The Evolution of Automotive Site Visitation: Are you keeping pace?
Image from: Speeding Cars / Shutterstock In this webinar, we’ll examine insights into automotive market-wide visitation trends. Insights will include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Join us Thursday, December 13th, 2012 at 2pm EST During this webinar you will learn: How are market-wide visitation trends evolving What is the relationship between branded and third party sites Which branded sites
Tread on This: A Look at Tire Shoppers
Image from: Tires / Shutterstock With the SEMA show right around the corner, and winter fast approaching, Compete felt compelled to investigate tires. There are two big segments in what we’ll call the ‘tire-only’ market (i.e., excluding eBay Motors, Advanced Auto Parts, and other websites that don’t primarily focus on tires). There are sites for tire OEMs (original equipment manufacturers), which direct consumers to their local stores, and there are
Hertz to Buy Dollar Thrifty
Image from: Car Rental / Shutterstock After two years of negotiating, Hertz is finally making it official: In a merger that will give it a combined share of about 25% of U.S. car rental market sales, Hertz Global Holdings has agreed to buy Dollar Thrifty Automotive Group for $2.3 billion. Hertz expects at least $160 million of annual cost synergies from the transaction. Today, Enterprise Holdings is the market leader
BMW 5-Series Sales Collapse: Not the Usual Suspects
Image from: BMW Logo / Grcea.com 5-Series sales have been consistent for the past year, averaging between 4k and 5k units per month; in August, Wards reported 1,688 sales, down 70% month over month (m-o-m), 61% year over year (y-o-y), and the lowest monthly sales this decade. What’s the cause behind the BMW’s 5-Series significant sales drop? Two factors lead to sales: a brand’s ability to generate shoppers, and its
Suzuki and Mitsubishi: US Sales at Risk
Image from: Speeding Car / Shutterstock The August 27th issue of Automotive News’ cover story read “Suzuki and Mitsubishi Left Behind?: With so little in the product pipeline for the next three years, Mitsubishi and Suzuki face a dismal US future.” That’s a bold headline. The article, found here, outlines sales drops, “anemic” model line ups, and few to no upcoming vehicle launches. What’s the cause behind the Suzuki and
Webinar: Which Brand Will be Crowned the “King of Luxury”?
Image from: Anton Balazh / Shutterstock In this webinar, we’ll examine insights into 2012 luxury automobile sales through the 2nd quarter. Insights will be based on analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop, and conversion. Sign up here to join us on August 9th, 2012 from 2-3pm Join us during this webinar we will answer the following questions: Which brands are