Fresh Tracks: Tire Website Success Stories
Given the importance in tire websites on influencing a tire shopper’s path to purchase, Compete looked at best in class site performance measured by Locate a Dealer tool engagement and calculated potential ROI. In this analysis, Compete leveraged its survey capabilities, site analytics and patented ability to track, normalize, and count unique visitors (UVs), which avoids double-counting consumers who perform the same activity more than once in a period.
Look Out for Lexus
Image from: Lexus / automotive.com Recently, Lexus announced plans for its first ever global branding campaign set to kick off in May 2013. The objective is to generate interest and appeal among younger people who may not have considered Lexus in the past. Globally, Lexus sales trail the German brands – BMW, Audi and Mercedes – by a considerable margin. However, here in the US it’s a different story. Lexus
Touchdown for Super Bowl Automotive Ads?
Image from: Ram Super Bowl / Detroit Free Press The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re
U.S. Auto Industry: 2012 in Review
2012 was a year of recovery for the U.S. auto industry. Sales reached a post-recession high 14.4 million units, the best performance in 5 years and up 13% over 2011. At the same time Japanese manufacturers, reeling a year ago with post-tsunami inventory shortages came storming back to post 20%+ sales gains in 2012. Lastly, GM and Chrysler began to shed their bankruptcy status, with Chrysler especially posting solid sales gains…
Super Bowl ’13: If It Wasn’t For Chrysler, Nothing Would Beat An Astronaut
Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (approximately 4 million dollars per 30 second in-game spot), and the importance of its return, Compete conducted a top-line analysis…
A Pickup Pick-Me-Up
Image from: Silverado / ConceptCarz.com November’s numbers are in, and GM’s Chevrolet Silverado was faced with 100+ days’ inventory at the end of the month; 60 is generally considered a healthy supply. An AutoNews article outlined GM’s plans to increase incentives by as much as $2,000 in customer cash to get those excess trucks off the lot. Typically, higher incentives lead to higher conversion. But, is that the best move?
Webinar Replay: Where Are Your Tire Shoppers?
Image from: Stacked Tires / Shutterstock Compete recently hosted a webinar: “Where are your tire shoppers?” We examined the state of the digital tire industry, with a focus on OEM and third-party sites. Gain traction with your shoppers with insights around seasonality, engagement and cross-visitation. Download the recording today and learn: Market dynamics that may be impacting the tire industry Seasonality affecting tire shoppers Recent movers and shakers engaging
The Evolution of Automotive Site Visitation: Are you keeping pace?
Image from: Speeding Cars / Shutterstock In this webinar, we’ll examine insights into automotive market-wide visitation trends. Insights will include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Join us Thursday, December 13th, 2012 at 2pm EST During this webinar you will learn: How are market-wide visitation trends evolving What is the relationship between branded and third party sites Which branded sites
Tread on This: A Look at Tire Shoppers
Image from: Tires / Shutterstock With the SEMA show right around the corner, and winter fast approaching, Compete felt compelled to investigate tires. There are two big segments in what we’ll call the ‘tire-only’ market (i.e., excluding eBay Motors, Advanced Auto Parts, and other websites that don’t primarily focus on tires). There are sites for tire OEMs (original equipment manufacturers), which direct consumers to their local stores, and there are
Hertz to Buy Dollar Thrifty
Image from: Car Rental / Shutterstock After two years of negotiating, Hertz is finally making it official: In a merger that will give it a combined share of about 25% of U.S. car rental market sales, Hertz Global Holdings has agreed to buy Dollar Thrifty Automotive Group for $2.3 billion. Hertz expects at least $160 million of annual cost synergies from the transaction. Today, Enterprise Holdings is the market leader
BMW 5-Series Sales Collapse: Not the Usual Suspects
Image from: BMW Logo / Grcea.com 5-Series sales have been consistent for the past year, averaging between 4k and 5k units per month; in August, Wards reported 1,688 sales, down 70% month over month (m-o-m), 61% year over year (y-o-y), and the lowest monthly sales this decade. What’s the cause behind the BMW’s 5-Series significant sales drop? Two factors lead to sales: a brand’s ability to generate shoppers, and its