Zach Eberhart

Sunday Series: Science Sites Have Some Positive Chemistry

Apparently September is the month for science. The category, one that has been on the slight decline as of late, made it to our fast movers for September after a 14.9% month-over-month (MoM) increase in unique visitors (UVs) – bringing their count to a little over 16 million for the month.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: A poorly illustrated guide of Google’s algorithm, copywriting 101, why paid search isn’t what it used to be, and how to make your landing page copy more persuasive.

Announcing New Mobile Measurement Solutions from Millward Brown Digital

We are proud to announce the launch of launch behavior-based mobile intelligence solutions to provide new visibility into U.S. mobile consumers and their path to purchase. With the new insights on how people use mobile devices while shopping, we are extending our expertise along the path to purchase – from how to reach consumers, to what advertising and messaging works across platforms, and now how they buy using their mobile phones.

Mobile Shopping Trends: Who, When and Where

Following up to the last post on mobile shopping which focused on the characteristics of mobile shoppers, we’ll now go into who consumers are shopping with, and when and where they are doing it. If you didn’t have a chance to read the last post, this data is based off of behavioral data from tens of thousand of mobile consumers which has been gathered by Millward Brown Digital, Kantar, and Lightspeed Research since October of 2012. This has allowed us to identify mobile shopping trends – with both the consumer and who the consumer interacts with.

Sunday Series: Academic Resources See Boost With School Commencement

Now that September’s data is live, our list of fast moving categories is full of academic related sites. Everything from academic-related textbook publishers to citation and formatting related sites have seen double-digit growth. One of the most interesting categories is the “Academic Associations & Resources” category which saw a 40% month-over-month (MoM) lift to 23.2 million unique visitors (UVs).

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: the Banksy guide to modern marketing, the age of social products, how to optimize for Facebook’s new algorithm, and SEO success factors.

September’s Top 50 Sites: Apple, Crackle, & MySpace

CBS stays strong in September Compared to last year, an election year, this September was quite slow. That didn’t stop cbs.com from making it to the list of fast movers once again. Although they didn’t have election coverage to drive traffic, they still managed to have the highest month-over-month (MoM) increase of all the top 50 sites. Seeing a 50% MoM increase and bringing their amount of unique visitors (UVs)

Sunday Series: Football Category Continues to Win Big

We’ve done a post on how teams were performing before pre-season, we’ve done a post on how teams were doing during pre-season, so of course we must do a post now that the season is fully underway.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Making better use of data-driven marketing, three conversion rate optimization techniques using images, a definitive guide to copywritiing, and what everyone should know about SEO.

19 Characteristics & Activities of Today’s Mobile Shopper

As mobile becomes an unavoidable force in nearly every industry, the identification of a certain profile is essential for the success of your mobile marketing efforts. Because mobile shopping is yet to be ubiquitous, the behavior, attitude and interests of consumers who engage in mobile shopping differ from traditional desktop shoppers.

A Compete Analysis of Obamacare

Healthcare has been all over the news as of late. Between the shutdown of our government and the constant news reports, I’d say it’s pretty close to impossible to not hear about the stalemate on the Affordable Care Act, also known as Obamacare. Despite your thoughts on healthcare reform, it is also hard to deny the impact that the news has had on Internet behavior.