Tyson Goodridge

Infographic: Mobile Is Both a Curse and a Cure for Showrooming

33% of people showroom globally and 21% of those shoppers use their phone while doing so. In their annual Mobile Life Study, fellow Kantar company, TNS, highlights the growing use of “showrooming”: examining a product in-store before buying online at a lower price. Consumers are getting more comfortable with mobile transactions, savvier with mobile shopping apps, and they’re doing more mobile shopping,

Mobile Banking Today: Highlights from #MCS2013

As we continue to study the consumer path to purchase, changes in mobile commerce and banking help drive the behaviors and adoption of “the mobile purchase.” Consumers are more comfortable with mobile transactions, online banking, and custom mobile apps–and the banks are paying attention. We identified three themes from the 7th Annual Mobile Banking and Commerce Summit in Miami with fresh new statistics…

The 6 Types of Digital Consumers and Their Paths to Purchase

In our continuing research on the digital consumer, it’s imperative to ask ourselves what role digital media plays in the path to purchase—the journey consumers take along the decision-making process. A study released today by GroupMNext and Compete gives us significant insight into the Modern Digital Consumer Journey.

Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013

As digital marketers, our new frontier is mobile and mobile marketing. Two weeks ago, the Mobile Marketing Association hosted its annual NY forum with the theme “Mobile’s Role in Closing the Loop Along the Path to Purchase.” We identified three discussion points from the forum, and some fresh new statistics to highlight the role of mobile use in the consumer path to purchase. All sources are from #mmaf2013

What Can Vine Do For You?

Image from: Vine / Tech Cocktail We’ve been following (and playing around with) Vine’s new six-second video app these last few days, and thinking about what Vine means to you as digital and social marketers. Here goes: Early struggles, quick recovery. The first edition of the Vine App came with its fair share of struggles. Some videos didn’t get uploaded, log-in credentials were swapped with other users, and there was

The Content Conundrum – tastybytes New York City

Does content drive transactions? It’s complicated right? We asked ourselves the same question last week at tastybytes, our ongoing (and traveling) luncheon series bringing together lunch, digital marketers and lively conversation. At The MODERN at the MoMa, We were joined by Digital and Social luminaries Mason Nelder (Verizon Wireless), Colin Hynes (RueLaLa), David Schreibstein (Ogilvy) and Steve Rappaport (Advertising Research Foundation). After a brief introduction by Stephen Dimarco (@sdimarco) the

Digital CMO Summit 2011- Day 2 Wrap-up

Before we jump into the Day 2 Wrap-up — a few highlights from Thursday afternoon. Attendees enjoyed doing the following activities: Golf at Audobon Park A private Culinary Experience with Dominique The “History, Highlights, Hope” Tour of New Orleans Braving the Bayou We all reconvened at the Roosevelt for a terrific (and authentic) Mardi Gras Float down to Tipitinas. Here is a quick picture, links to more on our Facebook

Digital CMO Summit 2011- Day 1 Wrap-up

This time last week, we were JUST kicking off the 2011 DCMO Summit down in the Big Easy.  N’awlins. #Nola. New Orleans. You get the drift, right? Having had the last few Summits in locales like Miami and Newport, we opted for New Orleans as the host city this year, and what a host it was. In between talks from Arianna Huffington, Google, ESPN and Twitter, we had our fill