Tom Lucido

Kia 2012 Targets: Can They Walk The Walk?

Last week, Kia Vice Chairman Hank Lee stated that Kia US sales will surpass 500,000 units in 2012.  Lee’s aggressive forecast is based partly on Kia’s 37% 2011 YTD sales growth, with about 470,000 expected for the full year.  To help facilitate the sales increase, Kia will increase the number of U.S. dealerships from 760 to 800 in addition to replacing poor-performing ones.  Kia will also increase production and inventory,

Chrysler Pre and Post-Bankruptcy Analysis

Last week, former Chrysler CEO Bob Nardeli made a statement that the Obama administration didn’t need to give control of Chrysler to Fiat SpA in order to save it in 2009, only to back off it days later.  While we will never know what the condition of Chrysler would be today if Cerberus Capital Management LP was still in charge, we can examine how consumer demand for Chrysler, Dodge, and

2012 Honda Civic Pre- and Post-Launch Analysis

In June, Honda launched the 2012 Honda Civic after postponing the original launch due to quake-related supply shortages.  The launch was much-anticipated as six years had elapsed since the last redesign, and only three months since the devastating Japan earthquake and tsunami that significantly disrupted production.  But the segment has evolved significantly in six years, driven by the Elantra, Focus, and Cruze.  Given the importance of the Civic to the

2012 Toyota Camry Baseline and Targets

On August 23rd, Toyota launched the 2012 Toyota Camry.  The launch is important to Toyota as since 2007 Camry has accounted for 1 in 5 Toyota US sales, and for many years was the best-selling car in the US.  Since the last Camry launch, Toyota has faced a multi-million vehicle recall and the devastating Japan earthquake and tsunami that significantly disrupted production.  Furthermore, segment competition has evolved significantly since Camry’s