Tom Lucido

2012 Honda Civic Pre- and Post-Launch Analysis

In June, Honda launched the 2012 Honda Civic after postponing the original launch due to quake-related supply shortages.  The launch was much-anticipated as six years had elapsed since the last redesign, and only three months since the devastating Japan earthquake and tsunami that significantly disrupted production.  But the segment has evolved significantly in six years, driven by the Elantra, Focus, and Cruze.  Given the importance of the Civic to the

2012 Toyota Camry Baseline and Targets

On August 23rd, Toyota launched the 2012 Toyota Camry.  The launch is important to Toyota as since 2007 Camry has accounted for 1 in 5 Toyota US sales, and for many years was the best-selling car in the US.  Since the last Camry launch, Toyota has faced a multi-million vehicle recall and the devastating Japan earthquake and tsunami that significantly disrupted production.  Furthermore, segment competition has evolved significantly since Camry’s