Hotel Suppliers Dominant Online Despite OTA Growth
Millward Brown Digital analyzed the hotel path-to-purchase to highlight how OTAs are utilized in the consumer journey, and how they can grow their share of consumer.
The Curious Identity of RoomKey.com
Consumers shopping for a hotel online have many options to find the property they want at the prices they demand. RoomKey.com, a website originally founded by six of the largest hotel chains, launched earlier this year to help the founding brands capture bookings that might otherwise happen on an OTA To gauge its success to date, Compete evaluated traffic volumes and sources using our patented normalization process which leverages Compete’s