Simon Schanche

What does St. Patrick's Day mean to you?

My family tree doesn’t allow me to claim Irish heritage for 364 days of the year, but like many other Americans on March 17th, I celebrate. Historically St. Patrick’s Day signifies the death of St. Patrick, the Patron Saint of Ireland. Today however, most view St. Patrick’s Day as a day to wear green clothing, attend parades and binge drink. In case you weren’t aware of its historical significance, browse

What can we learn about Southwest Airlines based on Compete data

Our readers are familiar with Compete’s ability to measure traffic and interaction across the internet. Compete’s clients are well aware of how to leverage this data to predict demand for specific automobiles, financial services and wireless products, but what about travel? We all research our vacations online, most of us book our flights and hotels online, so it seems logical Compete can predict travel demand across airlines and hotels"¦ but,