Simon Schanche

October Search Market Share Update: Most gain in volume but only Google gains share

Apparently October brought a lot of costume searchers online.  After several months of declining search query volumes, October query volumes ticked up 4% m-o-m. Total web search activity peaked just shy of 13 billion queries in the US.  Among the major market players nearly every engine benefitted from the lift in activity.  However behind the rising tide only one engine managed to pull ahead of the pack.

August Search Term Biggest Movers Are Here

What terms drove the greatest query volume spike? Let’s take a look at some of the fastest growing terms since this time last year to get a better idea of the trend in consumer search interest. Findings: The upward trend in search as a means of navigation continues. Social networking sites Facebook and Twitter account for a large portion of this growth. Yahoo! mail, AOL Mail, Gmail, Hotmail all make

"Facebook" Queries Up 5x, "Twitter" Up 14x Since Last Year

July search term biggest movers are here! What terms drove the greatest query volume spike? Let’s take a look at some of the fastest growing terms since this time last year to get a better idea of the trend in consumer search interest. Findings: Facebook, Craigslist, Twitter, and YouTube have seen explosive traffic growth in the past year and to follow suit their query volumes have grown substantially While portal

Over 7 million Search Queries for "˜Michael Jackson’ in June 2009; the Second Fastest Growing Term

June search term biggest movers are here! What terms drove the greatest monthly query volume spike? Let’s take a look at the fastest growing (and declining) terms since last month to get a better idea of the trend in consumer search interest. Growing Search Term Findings: Celebrity deaths take the cake; Billy Mays ("Billy Mays here for Compete search terms"), and Michael Jackson (long live the king) Howard Stern kept

Jon and Kate Divorce Rumor Searches Soar, those for Britain’s Got Talent’s Susan Boyle Plunge

May search term biggest movers are here! What terms drove the greatest monthly query volume spike? Let’s take a look at the fastest growing (and declining) terms since last month to get a better idea of the trend in consumer search interest. Findings: Rumors have surfaced around the divorce of Jon and Kate Plus 8 parents Jon and Kate Gosselin Photos of the car crash that killed Nikki Catsouras on

Searches for Twitter Explode +130% in March’s Fastest Moving Search Terms Rankings

March search term biggest movers are here! What terms drove March’s huge spike in queries? Let’s take a look at the fastest growing (and declining) terms since last month to get a better idea of the trend in consumer search interest. Findings: Micro-blogging service Twitter has gained significant popularity over the past couple months. Branded searches have sky-rocketed along with Twitter’s site traffic. The one time of the year that

February Search Term Biggest Movers: Tax Searches Rise, Circuit City Falls

What sort of changes did a new month bring? We took a look at the fastest growing (and declining) terms since last month to get a better idea of the trend in consumer search interest. Findings: As the April 16th deadline approaches, taxes are still high interest! What is the final stimulus package and what does it mean for me? Rihanna and Chris Brown were the focus of celebrity gossip.

January Search Term Movers

January search term biggest movers are now live on the Compete Data Hub! What sort of changes did a new month bring? We took a look at the fastest growing and declining terms since last month to get a better idea of the trend in consumer search interest. Growing Term Highlights: Tax year 2008 is over and April is approaching quickly — get your taxes done! Obama assumes office as

Compete Behavior Match: Targeting Media Spend Just Got Easier

Formula. Diapers. Clothing. Nursery Items. Car Seats. Strollers. When I think of a high value market segments, one that comes to mind is young and expecting mothers. Making new purchase decisions on these items and more, young and expecting mothers are the target consumers of many baby product companies. If I were an online brand marketer for Johnson and Johnson (makers of the always popular Johnson’s Baby Shampoo), I would

Woot: Home of Digital Cameras, MP3 Players, and Roombas

Checking the "deal of the day" at woot.com has become part of my morning routine akin to satisfying my caffeine dependency. Piggybacking on the ebay phenomenon, woot.com takes advantage of the desire to buy when there is limited stock/time. Ironically, "bags o’ crap" are the most sought after item for sale on woot. The concept of the site is simple, but it’s easy to get hooked. In September 2007, woot.com

Farecast: Taking Guesswork Out of Online Travel

Buy or wait? Is there a chance if I postpone my purchase that the ticket price will decrease? If only there were a way to take the guesswork out of this decision"¦ Farecast.com (a travel Meta-Search site on steroids) claims to have the answer to this question plaguing online travel shoppers. Users select their desired departure/destination/dates combination and just as on other Meta-Search sites, Farecast technology scrapes information from airline