Scott Cooper

Megavideo is Down… is Online Piracy Adrift?

Image from: Kletr / Shutterstock This post was co-authored by Trevor Morgan. The FBI shutdown of Megavideo.com on January 19th combined with national interest in SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) has pushed online piracy directly into the media spotlight. This prompts the question, what is the current state of the online piracy landscape and what repercussions can we expect in light of these events? The online

Display Campaigns Drive as Much as 50% of Retailer Site Traffic

There has been quite a bit of talk in the online advertising community about attribution modeling which raises the question of how much credit the last ad should actually get when a user visits a site or performs a key purchase indicator?  Many companies are looking at attribution modeling to determine the true effectiveness of an ad beyond just what the click-through and direct response metrics portray.  The primary contention

HAPPY HOLIDAYS! November search term biggest movers are here!

What terms drove the greatest query volume spike? Did the holiday season affect consumer search terms? Let’s take a look at some of the fastest growing terms since this time last year to get a better idea of the trend in consumer search interest.

October search term biggest movers are here!

October search term biggest movers are here! What terms drove the greatest query volume spike? Let’s take a look at some of the fastest growing terms since this time last year to get a better idea of the trend in consumer search interest.

September search term biggest movers are here!

What terms drove the greatest query volume spike? Let’s take a look at some of the fastest growing terms since this time last year to get a better idea of the trend in consumer search interest.