Sarah Kalauskas

Fashion Star brings increased traffic to Saks, H&M

Image from: NBC With nine seasons of Project Runway behind us, America is clearly ready for a new kind of fashion reality show.  Enter Fashion Star.  Hosted by Elle Macpherson, Fashion Star give 14 designers the chance to win a multimillion dollar prize to help launch their collection.  The twist is that designers pitch their designs to buyers from Macys, Saks Fifth Avenue and H&M each week.  If the buyers

Are Facebook Fan Pages Working for Wireless Carriers?

Compete recently reported that moved up the rankings into the #2 most popular site in the U.S, surpassing  With Facebook continuing to grow, the importance of social networking sites to companies is higher than ever.  As we have discovered previously, the percentage of wireless shoppers also visiting has increased dramatically over the past year, which means wireless carriers have a huge opportunity to reach their current and

World War 3G

Verizon Wireless brought out the big guns this holiday season.  In October, Verizon Wireless began to run its series of "there’s a map for that" television ads claiming it has 5 times more 3G coverage than AT&T.  But that wasn’t the end of it.  With the Motorola Droid being released in November, it also took a stab at the iPhone with its "iDon’t" ads describing what the iPhone can’t do,

"Game Over" for Wii?

When Nintendo first introduced the Wii in 2006, they did so with a lower price point than the competition and a focus on capturing interest from all demographics.  Demand for the Wii was so high that finding a Wii in a store was a rarity until earlier this year.  Since then, Nintendo has dominated in sales of consoles leaving both the Sony Playstation 3 (PS3) and the Microsoft Xbox360 in