Sarah Friedman

Subscription Services Shake Up Ecommerce

What’s old is new again in the world of subscription box services.

Subscription box services are relatively new in the retail world, but they have quickly emerged as an innovative and extremely popular way for consumers to sample a variety of products in an affordable, convenient way. Both parties, company and consumer, win… in theory.

San Francisco Social Media Meetup Highlights!

Last week, the Compete PRO team hosted a social media themed networking event at the Wayfare Tavern in San Francisco. Existing clients and other marketing thought leaders were invited to join members of the Compete PRO Account Management and Product teams for a sneak peak at the new Social Insights module. The event also provided a platform for networking opportunities and discussions about the current social media sphere.

How Far Can Social Take You? A Look at the Release of “Beyonce”

Conventional marketing tactics be damned. Beyonce has proven that the power of social media can create a phenomenon much better than the traditional, costly and extravagant promotional strategies of the past. On Thursday at midnight the superstar alerted the world about her new album by posting a video announcement on her Instagram account with an accompanying caption simply stating, “Surprise!”

Competitive Intelligence for PR Part 2: Optimize Content with Search Data

In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…

Competitive Intelligence For PR Part 1: Evaluating Target Publications

In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…