Sarah Friedman

Make the Sale with Compete PRO: Part 1

Understanding how to effectively discover and qualify potential leads gives you the advantage of a consistently strong prospect list—leading to a bigger, better pipeline. Learn how to do so with Compete PRO.

Fashion Meets Fitness and Causes Internet Stir

By teaming with FitBit, and launching the “Tory Burch for Fitbit” line on toryburch.com, the designer has significantly expanded her online presence and given her brand a revamp. With the introduction of the new line, a site that may have once been associated primarily with luxury items, now caters to a much broader consumer base.

Beauty Industry Gets an Unexpected Facelift

A Harvard Business student has not only taken the internet by storm, she also may be changing the cosmetics industry entirely. What’s her new, revolutionary beauty product? A printer. The product is called Mink, and it allows consumers to print makeup, rather than continuously buying it from large cosmetic distributors.

Fast Fashion Resonates with Young Shoppers

In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.

Subscription Services Shake Up Ecommerce

What’s old is new again in the world of subscription box services.

Subscription box services are relatively new in the retail world, but they have quickly emerged as an innovative and extremely popular way for consumers to sample a variety of products in an affordable, convenient way. Both parties, company and consumer, win… in theory.

San Francisco Social Media Meetup Highlights!

Last week, the Compete PRO team hosted a social media themed networking event at the Wayfare Tavern in San Francisco. Existing clients and other marketing thought leaders were invited to join members of the Compete PRO Account Management and Product teams for a sneak peak at the new Social Insights module. The event also provided a platform for networking opportunities and discussions about the current social media sphere.

How Far Can Social Take You? A Look at the Release of “Beyonce”

Conventional marketing tactics be damned. Beyonce has proven that the power of social media can create a phenomenon much better than the traditional, costly and extravagant promotional strategies of the past. On Thursday at midnight the superstar alerted the world about her new album by posting a video announcement on her Instagram account with an accompanying caption simply stating, “Surprise!”

Competitive Intelligence for PR Part 2: Optimize Content with Search Data

In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…

Competitive Intelligence For PR Part 1: Evaluating Target Publications

In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…