Webinar Replay: Keeping Tabs on Travel and Facebook
Shutterstock / basketman23 Compete recently hosted a webinar entitled “Keeping Tabs on Travel and Facebook.” Marketing executives across the brand spectrum will be increasing marketing spend in social media next year despite many not having any idea how to measure ROI on this increased spend. I looked into the state of the travel industry with a lens focused on Facebook, then, in conjunction with Expedia Media Solutions, explored the value
Are Facebook and Travel a Good Match?
I’ve worked in the travel industry for nearly a decade and a lot has changed. That includes the growing buzz around mobile and social – specifically Facebook. Consumers use it and use it intensely (over 20 minutes per session). So, naturally, businesses are trying to harness that attention to drive interest and bookings. Facebook recently announced major but controversial changes aimed at increasing stickiness to maximize ad revenues. Effects of
Are We About to Witness an Evolution in Online Mapping?
Over the years, various online services have dramatically impacted the travel industry, simplifying far more than just the booking process. The ease of online travel agency sites and the proliferation of travel deal sites have helped ameliorate the hassles associated with researching and booking travel online. But online mapping websites have historically been the tool of choice for travel details, such as researching the location of a restaurant or attraction,
The Flashy Side of Online Travel Deals
Compete recently authored two blogs on the Future of Daily Deal Sites in general. The Travel industry has its share, too, including LivingSocial’s Escapes product. Some, such as jetsetter.com and tablethotels.com, are travel only while others (ruelala.com and livingsocial.com) are more retail-oriented but have added travel. Many of these sites are affiliated with much larger and more familiar brands such as TripAdvisor (Sniqueaway), Travel + Leisure (Vacationist), and the Gilt
Carnival Splendor Stranded at Sea(rch)
On November 9, 2010, a fire erupted in the engine room of the relatively new, 4,500-passenger Carnival Splendor while sailing off the coast of Mexico. Despite no injuries on board, passengers were stranded at sea for three days and the ship had to be towed back to San Diego harbor. While obviously creating a major travel disruption for Splendor cruisers, the event was picked up by the major news services