Ryan LaSala

Sunday Series: Halloween Rears Its Head in Craft Category

Image from: Costumed Kids / Shutterstock  If you’re anything like me, half the fun of Halloween is crafting a costume on your own and then watching the shock on people’s faces when they realize it’s homemade. Sometimes it’s not shock though. Sometimes it’s pity, but the point is that I’m not alone in my craftiness. Buying a full costume can be expensive, so lots of people are turning towards cheap

The Compete Weekly Pulse

Is your SEO Agency any good? How do you know? The truth is that results are just numbers, and it’s hard to define something as a direct result of your agency’s strategy when you have no idea what that strategy is to begin with. Why not just luck, then? The point is you need to assess if your agency is right for you by assessing their methodology, and you can’t

Binders and Bayonets: A Study in Virality

Image from: Lisa Frank Binders / LisaFrank.com By now we’re all familiar with Romney’s phrase “binders full of women,” which went viral mere hours after it was said in the second Presidential debate. The reaction was instantaneous online, trending on Twitter and even spawning its own Tumblr. Politics aside, the data around the phrase gives a rare snapshot into the process of virality, notably who benefits from the search traffic

Sunday Series: Top Growing Book and Magazine Sites for Fall

  Image from: Old Book / Shutterstock It’s not surprise that with September comes a bump in visitation to book and magazine sites. Students are back in class, teachers are constructing curriculums, and people are stocking up on reading material as the temperature drops and picnics become…well…less appetizing. The below are the top ten fastest growers in the Books and Magazines category for September. Most are educational resources but a few

The Compete Weekly Pulse

September data is now LIVE at Compete! Check out the top growing sites for September in our announcement post. Pinterest impacts buyers. We know this, and we’ve proven it ourselves. In our study we found that 14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest. That’s pretty fundamental evidence that Pinterest is folding itself into the path to purchase paradigm of ecommerce shoppers. What

3 Tips for Tracking Fall Fashion Consumer Trends

Image from: Fall Fashion / Shutterstock I think it’s safe to say that of the many reasons people love the advent of autumn, one of the top qualifies is the shift in fashion warranted by the shift in weather. The sweaters that were paltry and muggy in the summer become mobile havens in the fall. People begin to layer (and layer and layer). This means more clothing, it means more

September Data is LIVE at Compete

Image from: Digital Duel 2012 / Blog.Compete.com September data is now LIVE at Compete! With the advent of autumn what domains are seeing the biggest growth in their unique visitors? It goes without saying that perhaps the the top trend for fall is ‘back to school,’ reiterated by online shopping domains such as Shop411.com, Deal-finder.org, edmodo.com. The obvious preparation for Halloween is also seen in such seasonal sites like Spirithalloween.com

Analyzing the Rise to the Red Bull Stratos Jump

Image from: Adstronaut / MattBors.com In case you haven’t heard of Felix Baumgartner, he’s that guy who took a balloon up to the edge of space and then tipped himself off of it (willingly!) to become the fastest human on Earth without the aid of mechanical propulsion. He also broke the sound barrier and a bunch of other neat records. The stunt is an incredible one, and one look at

Sunday Series: Topping the Online Music Charts

Image from: Music Online / Shutterstock   Below are the top ten growers in the Music category, ranked by the breadth of their increase in Unique Visitors since last month’s measurements. It looks like Trans-Siberian.com has topped these charts, probably because of their upcoming Winter Tour. Next we have a bit of a country installment with TheBoot.com, and it’s not wonder Tay Swift is getting some bump from her recent hits

The Compete Weekly Pulse

Maybe you’ve heard, but the big news this week is that digital darling Pinterest has surpassed longstanding microblogging champion Tumblr in monthly Unique Visitors for the first time! Opinions and inferences have varied across the field, but one thing is for sure: neither curation site is going anywhere anytime quickly. Both have their appealing features, and so watching their interplay in the upcoming months is sure to be interesting. Are

Pinterest Surpasses Tumblr In Unique Visitors

Image from: Threaded Needle / Shutterstock It’s here.  It has finally happened. We all knew it was coming. This is the year 2012, after all. I’m not talking about The Rapture or Ragnarok or the Good ol’ End of Days. I’m talking about the below graph, which shows that in August of 2012, Pinterest surpassed Tumblr in Unique Visitors for the first time. Ever. Monumental, eh? Pinterest has been a