Ryan LaSala

4 Lessons In Viral Marketing From On High

Image from: Virus / Shutterstock   We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here

Sunday Series: Home Improvement Sites Building Up Traffic As Winter Approaches

Image from: Home Improvement / Shutterstock  Maybe it’s just me, but once the cold weather hits and I’m forced inside I begin to get incredibly antsy. According to the top growing sites in the Home Improvement category, I’m probably not alone. As temperatures drop, it looks like more and more people are looking at how to occupy themselves in their own homes, including committing to repairs and perhaps one of

The Compete Weekly Pulse

On Tuesday, November 6th, Barack Obama was re-elected as the President of the United States of America. If you’re reading this right now, chances are you already know this. For all us marketers and digital-denizens, the election comes with a double dose of insights into campaigning, behaviors, and political culture both offline and online. For instance, how did people prep for the polls? What was the online scene like in the

Online Behavior: How People Prepped for the Polls

Image from: Ballot Box / Shutterstock   Just in case you didn’t know, the election is over. It’s been resolved. There’s bound to be a wealth of analysis about the results in the coming days, but I’d like to take a moment to do an analysis that preempts the results. I want to look at online behavior just before polling day.  Below is a snapshot of various political-centric online properties

Beauty Is In the Eye of the Controller: How L’Oreal is Targeting Gamers on Xbox

Image from: L’Oreal Next Level / AdAge If there’s one thing the video game community is known for, it’s obviously their physical beauty.  Right? Perhaps not, but L’Oreal is looking to change that in a smart way. Their recent campaign to start a female-focused, beauty app on the Xbox console sets them as a pioneer, venturing where no beauty brands have forayed before. Aside from the novelty factor, why would

How Fab.com Can Up Its Social Game, and Why

  Image from: Fab.com Fab.com is beautiful, and rightly so; every handpicked item featured on the retail platform emanates the articulate, in-tune taste of the sites creators, Jason Goldberg and Bradford Shane Shellhammer. Recently Fab.com has been getting a slew of attention, traction, and momentum, with a 9 million-member-strong community and projected sales expected to reach $150 million in 2012. Oh, and this is all after launching only two years ago

Sunday Series: Health Category Succumbs to Flu Season

Image from: Flu Season / Shutterstock Fall is known for so many things–pumpkin flavored everything, crisped leaves, Halloween costumes, sweaters–but it’s also known for something else: the flu. The dreaded flu. And with that, flu shots. I wanted to see if the impending sense of ill-health–and with it the rampant hypochondria–would be reflected in the top growers of September, and it was. Flu.gov secures the third highest increase in volume for the month, a

The Compete Weekly Pulse

Let me just start out this week’s Compete Pulse with a huge congratulations to Mike Ricciardelli, who won our ‘Compete Success Stories’ contest earlier this week with his fabulous entry of how he was able to use Compete PRO to beat out the competition. All of the entries were truly incredible for us to read and we couldn’t be happier with the outpouring of positivity from clients! If you use

Halloween Costume Shopping Trends of 2012

Image from: Halloween Witch / Shutterstock In the spirit of the season we’ve already blogged about Fall Fashions and Autumn Food Blogging, but now that the actual holiday is upon us it’s time to turn our attention to the biggest matter at hand: “Halloween Costumes.” It’s not surprising that a quick search for the top sites collecting traffic from the searched keyword “Halloween Costume” yields ultra-specific results such as SpiritHalloween.com

3 Tips for Food Bloggers This Fall

  Image from: Pumpkin Pastry / Shutterstock For some people, the fall season is essentially a chance to become absolutely manic over pumpkin themed food. Pumpkin spice lattes, pumpkin bread, pumpkin bisque, pumpkin seeds. The mellow orange color is inescapable, and rightfully so. For food bloggers wishing to capitalize on the seasonality of this awesome food—and for people looking for the best recipes in general–here are a few tips on

Weathering the Hurricane: Online Behavior as Sandy Storms

  Image from: Hurricane Clouds / Shutterstock Seeing as how the east coast is currently seized in Hurricane Sandy, I thought this would be an interesting time to look into how a weather crisis impacts the behavior of people online. Using a few of the Compete PRO metrics I got an arial view into where people are looking for information, predications, and advice on weathering the storm. My first impulse